# Salesforce Marketing Operations Lead

**Company**: SEEK
**Location**: Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/SEEK/744000152783399-salesforce-marketing-operations-lead?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4f990742-f93

## Description

The Salesforce Marketing Operations Lead will play a pivotal role in enhancing engagement across both customer segments of the marketplace, hirers and candidates, through innovative omni-channel marketing strategies powered by deep Salesforce Marketing Cloud expertise.

This role bridges the gap between marketing strategy and technical execution, combining hands-on Salesforce Marketing Cloud mastery with a strong grasp of campaign management platforms to bring marketing automation to life.

Responsibilities:

- Collaborate with stakeholders to understand business requirements and act as a technical consultant throughout the campaign planning process, ensuring solutions are fit for purpose and scalable.

- Build, test, deploy and continuously optimise multi-step campaigns and journeys in SFMC using advanced AMPscript and SSJS, and oversee campaign go-live processes and post-launch maintenance to ensure sustained performance.

- Work with technology teams to ensure seamless integration between systems, including Salesforce Marketing Cloud (SFMC), Salesforce CRM and downstream activation channels via AppExchange partners.

- Serve as a role model within the functional team by driving innovation and maintaining a deep understanding of the evolving technology landscape, emerging trends and new channels of engagement.

Qualifications:

- A bachelor's degree from an accredited university.

- 5+ years' hands-on experience across Salesforce Marketing Cloud modules, including Automation Studio, Query Studio, Journey Builder, Data Views, Mobile Connect, Tracking Reports, Audience Builder, CloudPages, Data Extensions and Mobile Push.

- Strong proficiency in SFMC scripting languages, including SSJS and AMPscript.

- Proven experience integrating across the Salesforce ecosystem (including platforms like Databricks) and working with APIs to connect systems.

- Solid HTML/CSS skills for email development and troubleshooting.

- Demonstrable analytical skills, with the ability to translate data into meaningful customer insights.

- Demonstrable project management skills, with familiarity with tools like Jira, Monday.com or Confluence desirable.

- Experience partnering with third-party vendors (AppExchange partners) to build custom, API-driven flows that enable bi-directional data flow is strongly desirable.

Additional Information: At SEEK we offer:

- Annual Performance Bonus Plan

- Support of flexible hybrid working, including a mix of office and work from home days depending on your role.

- Paid and unpaid leave benefits including Personal Flexi Days

- The opportunity to work from anywhere for up to 4 weeks per financial year

- SEEKer Support, a confidential service that offers employees up to six sessions with a mental health professional of your choice

## Skills

### Required
- Salesforce Marketing Cloud
- AMPscript
- SSJS
- HTML/CSS
- Analytical skills
- Project management

### Nice to have
- Databricks
- APIs
- Jira
- Monday.com
- Confluence
- AppExchange partners

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/SEEK/744000152783399-salesforce-marketing-operations-lead?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)