# Director, Category Growth (General Manager)

**Company**: StockX
**Location**: Remote, USA
**Work arrangement**: remote
**Experience**: executive
**Job type**: full-time
**Salary**: $160,000 to $200,000
**Category**: Product Management
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/stockx/jobs/8420553002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4f85e38d-01b

## Description

Help empower global customers to connect to culture through their passions.

StockX has redefined the global marketplace for culture , where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.

The Director, Category Growth (General Manager) is the business owner of a major category vertical. This leader is accountable for the full P&L and long-term trajectory of their category , including supply growth, liquidity, demand activation, monetization, and marketplace health.

**Key Responsibilities:**

### Full-Stack Category P&L

- Own revenue, contribution margin, liquidity, and growth targets for your vertical

- Develop annual and multi-year business plans, forecasts, and investment cases

- Allocate resources across acquisition, retention, and engagement to maximize ROI

- Drive pricing, incentives, and promotional strategies aligned to marketplace health

### Vertical Strategy & Market Leadership

- Define the long-term category vision, positioning, and competitive differentiation

- Identify expansion opportunities across adjacent segments, geographies, and seller tiers

- Establish scalable supply acquisition and retention strategies

- Continuously assess competitive dynamics and evolving cultural trends

### Supply, Demand & Liquidity Engine

- Architect the playbook for acquiring, activating, and retaining high-value sellers and creators

- Ensure balanced marketplace dynamics between supply depth and demand velocity

- Partner with Growth and Marketing to stimulate demand moments and category engagement

- Implement structural improvements that increase conversion, retention, and monetization

### Cross-Functional Executive Leadership

- Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features

- Partner with Marketing to launch culturally relevant campaigns and high-impact moments

- Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance

- Represent your vertical in executive planning, QBRs, and strategic reviews

### Team & Organizational Build-Out

- Hire and develop Category Managers and supporting roles as the vertical scales

- Establish operating cadence, reporting frameworks, and performance management systems

- Build repeatable GTM playbooks that can be deployed across additional categories

- Foster a culture of accountability, experimentation, and community authenticity

### Ecosystem & Community Stewardship

- Act as the senior face of StockX within your category’s ecosystem

- Build relationships with top sellers, shops, creators, and community leaders

- Ensure platform growth remains culturally credible and aligned with community norms

**Requirements:**

- 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms

- Demonstrated ownership of revenue or P&L-level outcomes

- Proven track record of scaling a vertical, marketplace segment, or new business line

- Strong executive presence and experience influencing cross-functional roadmaps

- Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity

- Experienced people leader with a track record of building high-performing teams

- Deep connection to culture-driven or enthusiast categories

**Why this role is different:** This is not a traditional category marketing or merchandising role. This is a vertical GM role with real business ownership.

**Salary:** $160,000 to $200,000, plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses.

## Skills

### Required
- marketplace leadership
- category general management
- business development
- growth roles
- consumer tech
- two-sided platforms
- revenue ownership
- P&L-level outcomes
- scaling a vertical
- marketplace segment
- new business line
- executive presence
- cross-functional roadmaps
- marketplace mechanics
- liquidity
- take rate
- CAC/LTV
- cohort behavior
- supply elasticity
- people leadership
- high-performing teams
- culture-driven categories

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/stockx/jobs/8420553002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)