# Head of Customer Referral & Emerging Channels

**Company**: Gusto
**Location**: Denver, CO;San Francisco, CA;New York, NY;Las Vegas, NV;Atlanta, GA;Phoenix, AZ; Toronto, ON; Chicago, IL
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $141,000 to $207,000/yr
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/gusto/jobs/7844197?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4f16c477-795

## Description

At Gusto, we're on a mission to grow the small business economy. We're looking for a Head of Customer Referral & Emerging Channels to lead our growth marketing team and develop strategies to harness customer goodwill into a scalable acquisition engine.

As a key member of our Demand Generation team, you'll be responsible for managing and developing the growth marketing team, setting clear goals, providing coaching, and fostering a culture of accountability and innovation.

Key responsibilities include:

- Managing and evolving Gusto's customer referral program from strategy and incentive design, to measurement and optimization, driving meaningful new customer acquisition and revenue through word-of-mouth and network effects.

- Building and running a rigorous experimentation roadmap, using advanced testing and data analysis to identify growth levers and scale what works.

- Scouting, piloting, and scaling emerging acquisition channels, bringing rigor to what gets tested and moving quickly from hypothesis to results.

- Partnering with the Web Marketing team to surface and prioritize conversion experiments, translating referral and emerging channel performance data into landing page hypotheses and post-click optimizations that improve acquisition outcomes.

- Partnering cross-functionally with Growth, Product, Sales, RevOps, and Data teams to align growth programs with business priorities and optimize the full funnel from awareness to activation.

- Using AI tools as a consistent, habitual part of your workflow, generating referral program briefs, developing incentive copy variants, accelerating channel research, and building reusable systems that scale best practices across the team.

- Reporting on program performance to senior leadership, distilling complex data into clear insights and concrete recommendations.

We're looking for someone with 10+ years of experience in growth marketing, demand generation, or performance marketing, with at least 3 years in a people management role. You should have demonstrated success building and scaling customer acquisition programs (referral, affiliate, and/or word-of-mouth) from concept to measurable growth.

If you're passionate about leveraging AI to drive growth and have a proven track record of success in a similar role, we'd love to hear from you!

## Skills

### Required
- growth marketing
- demand generation
- performance marketing
- AI
- data analysis
- experimentation
- channel research
- program development
- team management

### Nice to have
- paid acquisition channels
- SEM
- paid social
- ABM
- full-funnel growth strategy
- Salesforce
- Amplitude
- redash

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/gusto/jobs/7844197?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)