# Senior Manager, Lifecycle Marketing

**Company**: Dropbox
**Location**: Remote - US: Select locations
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $181,500-$245,500 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/dropbox/jobs/8279631?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4e858c13-1e4

## Description

As the Senior Manager of Lifecycle Marketing, you will own Dropbox's lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement.

You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time.

This is a senior people leadership role with direct accountability for business outcomes.

## Responsibilities

- Own Dropbox's lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.

- Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes.

- Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.

- Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.

- Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.

- Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.

## Requirements

- 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.

- Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams.

- Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.

- Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.

- Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.

- Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.

## Preferred Qualifications

- Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.

- Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.

- Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.

## Skills

### Required
- lifecycle marketing
- CRM
- retention
- growth marketing
- customer engagement
- customer segmentation
- behavioral triggers
- personalization
- experimentation
- marketing automation
- technical fluency

### Nice to have
- Iterable
- enterprise lifecycle and marketing automation platforms
- product-led growth business
- expansion
- cross-sell
- multi-product programs

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/dropbox/jobs/8279631?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)