# Global Portfolio & Marketing Manager, PWS New Ventures

**Company**: Logitech
**Location**: Lausanne
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q223127

**Apply**: https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/Lausanne-Switzerland/Marketing---Portfolio-Manager--New-Ventures--Personal-Work-Solutions-Business-Group_148742?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/global-portfolio-and-marketing-manager-pws-new-4e360529-ba1/

## Description

Logitech is seeking a Global Portfolio & Marketing Manager for New Ventures, PWS Business Group. The successful candidate will play a central role in building and scaling new categories.

The role involves driving global B2B & B2C portfolio and marketing strategy development, transforming the assigned category by identifying portfolio gaps and growth opportunities, defining high-impact go-to-market strategies and new launch models, and creating effective marketing programs that drive growth.

Responsibilities:

- Lead new product development and launch from the Portfolio and Marketing side, including business case development and end-to-end commercial launch readiness

- Develop new GTM models, GTM plans, and sales enablement tools for bringing products to the market with maximum impact in B2B and B2C

- Create B2B and B2C marketing campaigns and toolkits supporting new product launches, category scale phases, and partnerships

- Partner with the Logitech for Business team, central marketing team, channel partners, and regional marketing teams to implement integrated marketing campaigns

- Track and analyze business and marketing performance metrics, continuously optimizing for effectiveness and business objectives

- Define global portfolio strategy and key business drivers, own the financial and market performance analysis

- Build strong understanding of the target audience

- Own competitive & market intelligence and market trends assessment, be seen as a category expert and a go-to spokesperson, internally and externally

- Develop and evolve B2B and B2C new best practices and fit-for-use requirements

Key Qualifications:

- Experience in global brand and portfolio management roles with a strong innovation and consumer-centricity culture

- Strong command of Digital Marketing, Search and AEO/LLM optimization

- Experience with sales enablement and B2B-first launches is a big plus

- Experience of leading creative and production agencies on through-the-line global marketing campaign development, from briefing to creative development and production to toolkit assets creation

- Genuine passion for technology and innovation, with strong grasp of emerging technology trends

- Strong market, competitor, and business analysis skills, with portfolio management expertise and fluency in market data, competitive intelligence, and financial/business KPIs

- Demonstrated ability to operate in highly agile, fast-moving, multidisciplinary teams across cultures and time zones

- Outcome-oriented self-starter with a strong sense of ownership and accountability, high degree of perseverance, ability to deal with ambiguity

- High degree of flexibility and ability to fluidly transition between business & marketing, strategic & operational tasks

- Fast learner, with a proven track record of creating scalable best practices

- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels of the organization

- Fluent English

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## Skills

### Required
- Digital Marketing
- Search
- AEO/LLM optimization
- sales enablement
- B2B-first launches
- global brand and portfolio management
- innovation and consumer-centricity culture
- market analysis
- competitor analysis
- business analysis
- portfolio management
- financial/business KPIs

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Source: [Apply at logitech.wd5.myworkdayjobs.com](https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/Lausanne-Switzerland/Marketing---Portfolio-Manager--New-Ventures--Personal-Work-Solutions-Business-Group_148742?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)