# Regional Field Marketing Manager

**Company**: Red Bull
**Location**: Panama City, Panamá Province
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Consumer Goods

**Apply**: https://jobs.redbull.com/int-en/regional-field-marketing-manager-ref34164g?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4d97ecb6-179

## Description

We are seeking a Regional Field Marketing Manager to lead our Consumer Collecting program in Panama City. As a Regional Field Marketing Manager, you will play a pivotal role in driving the success of Red Bull's Consumer Collecting program to achieve key performance indicators. You will act as a coach and mentor to the Field Marketing Managers and Field Marketing Specialists, empowering them to execute the program effectively.

**Responsibilities:**

- Develop and implement the CASA Field Marketing strategy, sharing global and national Red Bull strategies, objectives, and philosophies with the field team.

- Set clear goals for Field Marketing Managers and Specialists across Consumer Collecting, Playgrounds, and Culture initiatives.

- Ensure a deep understanding of the consumer and market environment in every field, forming the basis for local Field Marketing idea generation and execution.

- Support the Field Marketing team on every campaign as needed, working in conjunction with the Sales team to build mental and physical availability within On Premise, Off Premise, and New Business environments.

- Drive relevance across various consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns, and activation of key moments in the region.

- Lead the Consumer Collecting strategy, ensuring the Student Marketing program is effective in reaching consumers, driving consumption, and brand love among the core target group.

- Conduct frequent analysis of program deliverables and make necessary adjustments on a monthly basis.

- Coach Field Marketing and Student Marketeers on best-in-class sampling and seeding communication.

**Requirements:**

- 5+ years of marketing experience, preferably in brand, sports/events, or culture marketing.

- 3+ years of line management experience, with expertise in hiring, training, administration, and motivating teams.

- Proven background in negotiation and management of projects and budgets.

- Strategic thinker and leader who takes initiative and ownership.

- Excellent communication and networking skills.

- Ability to cultivate, lead, and motivate a high-performing team.

- Strong "can-do" attitude, striving for perfection and attention to detail.

- Knowledge of the fast-moving consumer goods industry, including agency and sales insights.

**Benefits:**

- Competitive salary

- Opportunity to work with a global brand

- Collaborative and dynamic work environment

**Travel:**

- 50-60% travel required

## Skills

### Required
- marketing strategy
- team management
- budget management
- communication
- networking

### Nice to have
- brand marketing
- sports marketing
- culture marketing
- project management

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/int-en/regional-field-marketing-manager-ref34164g?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)