# Event Marketing Manager

**Company**: Gusto
**Location**: Scottsdale, AZ;Denver, CO;San Francisco, CA;New York, NY
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $129,000/yr to $157,000/yr in Denver and Scottsdale and $154,000/yr to $188,000/yr for San Francisco & New York
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/gusto/jobs/8094350?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4d393de8-650

## Description

At Gusto, we're on a mission to grow the small business economy.

We're looking for an Event Marketing Manager to bring Gusto to life through bold, memorable events and experiences.

This is a highly visible, strategic role responsible for designing, producing, and optimizing event marketing programs,from trade shows and industry conferences to Gusto-owned activations and experiences.

You'll plan, execute, and optimize event marketing campaigns as part of a cross-functional go-to-market team, turning strategy into on-the-ground execution that builds brand affinity and builds pipeline.

**Responsibilities:**

- Collaborate with cross-functional stakeholders and leadership to set goals, develop event strategies, execute plans, and evaluate performance.

- Build and manage end-to-end event campaign programs including scopes of work, resource plans, budgets, contracts, and timelines.

- Leverage a deep understanding of Gusto's internal and external market positioning and target audiences to inform event decisions.

- Design and produce a range of event types,from large-scale owned events to trade show activations, field events, and intimate customer experiences.

- Build strong relationships with external partners including industry and show organizers, agencies, and vendors.

- Assemble the right internal and external resources for each opportunity, fostering collaboration and creative excellence.

- Maintain accuracy and accountability of event budgets, evaluate results against goals, and make recommendations to senior leadership.

- Build upon and advocate for the event marketing and production craft and vision at Gusto.

- Leverage AI tools and technologies to enhance event marketing workflows.

**Requirements:**

- 7–10 years of experience in event marketing and production.

- Proven track record of producing a wide range of events.

- Strong project management and communication skills.

- Experience managing and collaborating with internal creative teams and external agencies.

- Passionate and knowledgeable about breakthrough experience design and emerging event technology.

- A natural cross-functional collaborator who thrives on building and maintaining relationships.

- Intellectually curious self-starter who isn't afraid to ask questions.

- AI fluency and a willingness to integrate AI-powered tools into your workflow.

- Comfort operating in a fast-paced, ambiguous environment.

**Compensation:**

- $129,000/yr to $157,000/yr in Denver and Scottsdale.

- $154,000/yr to $188,000/yr for San Francisco & New York.

**Benefits:**

- Competitive base pay.

- Benefits.

- Equity (RSUs).

**Travel:**

- Frequent travel throughout North America required.

## Skills

### Required
- event marketing
- production
- project management
- communication
- AI tools

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/gusto/jobs/8094350?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)