# Bus Dev & Strategic Planning

**Company**: Pfizer
**Location**: Shanghai, Shanghai
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Healthcare
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/Diagnosis---MKT-operation-Excellence--LMKT-Lead_4965609?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4d3906d9-60e

## Description

We are seeking a Bus Dev & Strategic Planning professional to drive transformation from a product-centric organization into a diagnosis-enabled, patient-centered disease management organization.

This role leads three strategic platforms across HBU: Diagnosis Strategy & Diagnostic Ecosystem, Marketing Operation Excellence, and Local Marketing (LMKT) Excellence.

**Key Responsibilities**

- **Lead Diagnosis Strategy and Dx-Tx Platform Development**

Develop and execute the HBU diagnosis strategy to support future portfolio growth.

- Develop annual and long-term Diagnosis Strategy

- Build Patient Identification programs and pathways

- Drive Diagnostic Stewardship initiatives

- Support Precision Therapy and AMS initiatives

- Establish Diagnosis-to-Treatment (Dx-Tx) integration models

- Develop diagnosis-driven customer engagement strategies

- Identify emerging diagnosis opportunities supporting future business growth

**Diagnostic Ecosystem Management**

- Build strategic partnerships with IVD and diagnostic companies

- Drive joint business planning with diagnostic partners

- Explore innovative Dx-Tx collaboration models

- Lead diagnostic innovation pilots and solution programs

**Evidence and Innovation**

- Drive diagnostic evidence generation initiatives

- Explore AI-enabled diagnosis solutions

- Identify opportunities for integrated diagnostic and treatment solutions

- **Lead Local Marketing (LMKT)**

Act as the South LMKT leader to ensure effective strategy localization and execution.

- Lead and coordinate the LMKT network nationwide

- Align national strategy with local market execution

- Support regional business planning process

- Facilitate cross-region collaboration and learning

**Market Insights**

- Collect and consolidate local market insights

- Identify regional opportunities and barriers

- Monitor competitive developments and customer trends

**Best Practice Replication**

- Identify successful regional initiatives

- Develop replication models and toolkits

- Promote execution consistency across regions

- Accelerate local innovation adoption

- **Lead Marketing Operation Excellence**

Support Market Head to establish and continuously improve marketing operating model, governance and execution excellence.

- **Drive Commercial Innovation**

Support HBU marketing transformation through innovative commercial approaches.

- Accelerate AI adoption in marketing activities

- Support digital engagement transformation

- Explore new commercial models and partnerships

- Drive data-driven decision making

- Pilot innovative customer engagement programs

**Qualifications**

- Bachelor's degree or above

- Degree in Life Sciences, Medicine, Pharmacy, Healthcare Management or Business preferred

- MBA preferred

**Experience**

- 8-12+ years pharmaceutical or healthcare industry experience

- Minimum 5 years in marketing, sales management, or business leadership roles

- Experience leading cross-functional projects

- Proven track record in strategy execution and business delivery

## Skills

### Required
- Life Sciences
- Medicine
- Pharmacy
- Healthcare Management
- Business
- Marketing
- Sales Management
- Strategy Execution
- Business Delivery

### Nice to have
- Anti-infectives/Diagnostics
- Marketing Excellence
- Regional Marketing Management

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/Diagnosis---MKT-operation-Excellence--LMKT-Lead_4965609?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)