# Head of North America Commercial Marketing

**Company**: S&P Dow Jones Indices
**Location**: New York, NY
**Experience**: senior
**Job type**: full-time
**Salary**: $194,000 to $220,000
**Category**: Marketing
**Industry**: Finance

**Apply**: https://spgi.wd5.myworkdayjobs.com/en-US/SPGI_Careers/job/New-York-NY/Head-of-North-America-Commercial-Marketing_332309-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4bde63da-a0d

## Description

S&P Dow Jones Indices is seeking a Head of North America Commercial Marketing to lead marketing programs that drive awareness, engagement, and adoption of S&P DJI offerings and index-linked products across the region.

The successful candidate will work closely with commercial leadership, sales and account management, product management, communications, legal, and global marketing teams to support revenue growth, strengthen client relationships, and expand S&P DJI’s market presence.

**Responsibilities and Impact:**

- Lead the North America commercial marketing strategy and team in support of regional business objectives, priority client segments, product initiatives, and revenue goals.

- Partner with commercial, product, and research leaders to identify growth opportunities and develop targeted marketing plans for institutional investors, asset managers, ETF issuers, exchanges, wealth platforms, advisors, brokerages, insurance firms, and other financial intermediaries.

- Represent North America marketing priorities within the global marketing organization and ensure regional business needs are reflected in campaign planning, product launches, and go-to-market activity.

- Develop, lead, and execute Account-Based Marketing and partner marketing programs with key clients and strategic commercial partners across North America.

- Oversee integrated marketing campaigns across email, digital advertising, paid media, social media, events, content syndication, and partner channels.

- Collaborate with marketing operations, analytics, digital, and content teams to improve audience segmentation, campaign performance, lead quality, and marketing return on investment.

- Guide the development of thought leadership, investor education, and product-focused content for North American audiences.

- Define and lead North America events and market outreach programs, including client events, industry conferences, webinars, partner programs, exchange collaborations, and thought leadership forums.

- Build and maintain meaningful relationships with relevant industry communities, associations, distribution platforms, and strategic partners.

- Work effectively across a global, matrixed organization, partnering with teams across marketing, sales, product, research, communications, legal, compliance, and business leadership.

**Compensation/Benefits Information:**

- The anticipated base salary range for this position is $194,000 to $220,000.

- This role is eligible for an annual incentive plan.

- Additional S&P Global benefits are available.

**What We’re Looking For:**

- 10-15+ years of financial services marketing experience in a B2B or B2B2C environment.

- Proven track record developing marketing strategies that support revenue growth, client engagement, product adoption, and market share expansion.

- Experience with Account-Based Marketing, partner marketing, demand generation, campaign management, product marketing, content development, and sales enablement.

- Demonstrated ability to work with senior sales, product, and business leaders to translate business priorities into measurable marketing programs.

- Strong understanding of the North American investment management landscape.

- Working knowledge of indices and index-based products.

- Strong commercial orientation, with the ability to connect marketing activity to business outcomes.

- Excellent written and verbal communication skills.

- Commercially-focused relationship management skills.

## Skills

### Required
- financial services marketing
- Account-Based Marketing
- demand generation
- campaign management
- product marketing
- content development
- sales enablement

### Nice to have
- index provider
- exchange
- ETF or fund issuer
- asset manager
- wealth manager
- brokerage
- financial data provider

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Source: [Apply at spgi.wd5.myworkdayjobs.com](https://spgi.wd5.myworkdayjobs.com/en-US/SPGI_Careers/job/New-York-NY/Head-of-North-America-Commercial-Marketing_332309-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)