# Manager, Marketing

**Company**: Morgan & Morgan
**Location**: Brooklyn, New York
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $80,000 - $100,000
**Category**: Marketing
**Industry**: Legal

**Apply**: https://job-boards.greenhouse.io/morganmorganjobsapplynow/jobs/6261737004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/manager-marketing-4bcae7a9-79a/

## Description

At Morgan & Morgan, the work we do matters. We're the largest plaintiff's law firm and legal media buyer in the country, with a mission to protect consumer rights. Our Brooklyn office is the marketing backbone of the company.

The Marketing Strategy department is hiring a Marketing Manager who reports to the Senior Director of Marketing and owns marketing performance across dedicated personal injury litigation areas, including maritime, medical malpractice, nursing home, and workers' compensation.

Responsibilities:

- Own performance, end to end, including spend, cost per intake, and conversion to signed case for your litigation areas.

- Diagnose issues in the funnel and recommend fixes to the team that owns that step.

- Test hypotheses, write reports, and share learnings.

- Build the annual plan for your areas with the media planning team and track pacing monthly.

- Partner with intake to improve lead quality and volume.

- Create creative and messaging briefs.

- Report to leadership with regular readouts.

What success looks like:

- First 90 days: Explain the funnel for each of your four areas, with numbers, and name the biggest problem in each.

- First 6 months: Have a testing roadmap running and share the first results.

- First year: Own the plan and forecast for your areas, and have leadership use your readouts to make spend decisions.

Qualifications:

- 4+ years in marketing or digital media management, with direct accountability for a budget and an outcome metric.

- Bachelor's degree from an accredited university.

- Hands-on analysis with Excel or Google Sheets, pivot tables, lookups, and scenario models.

- Experience with both brand and direct response marketing.

- Judgment under uncertainty and ability to communicate clearly with senior leaders.

Nice to have:

- Marketing experience in a regulated industry like legal, healthcare, insurance, or financial services.

- Experience with call-driven or lead-generation funnels.

- Planning across many local markets at once.

Benefits:

- Medical and dental insurance.

- 401(k) plan.

- Paid time off and paid holidays.

Salary Range: $80,000 - $100,000

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## Skills

### Required
- marketing
- digital media management
- budgeting
- outcome metrics
- Excel
- Google Sheets
- brand marketing
- direct response marketing

### Nice to have
- marketing in regulated industries
- call-driven funnels
- lead-generation funnels
- planning across multiple local markets

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/morganmorganjobsapplynow/jobs/6261737004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)