# Senior Product Marketing Manager

**Company**: Mistral AI
**Location**: Paris
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q119718658

**Apply**: https://jobs.lever.co/mistral/281f4a57-dbe2-40b5-a35f-e180e15a4f12
**Canonical**: https://yubhub.co/jobs/job_4b88a33f-480

## Description

About the Role

Mistral is looking for a Senior Product Marketing Manager to play a pivotal role in shaping how we communicate and scale the go-to-market strategy for Mistral Code and/or Le Chat Enterprise products.

You will be responsible for launching frontier AI models and products, building core GTM functions, and crafting messaging that positions Mistral as a differentiated leader in the AI space. Your insights will drive product strategy, inform marketing campaigns, and enable our teams to win in a competitive market.

This is a unique opportunity to join a high-growth company at the forefront of AI innovation, where your work will directly impact our market position and revenue growth. You’ll collaborate with world-class AI science, product, engineering, and go-to-market (GTM) teams, gaining a front-row seat to the rapidly evolving AI landscape.

Key Responsibilities

Positioning & Messaging

• Develop compelling, impactful messaging and positioning for Le Chat or Mistral Code to prosumer and Enterprise audiences.

• Differentiate Mistral’s offerings and value proposition in a fast-moving, competitive landscape.

• Translate technical features into clear, benefit-driven content for diverse audiences.

Field Enablement

• Partner closely with GTM teams to understand customer needs and pain points, ensuring our solutions address them effectively.

• Create scalable, repeatable use cases and enable comms/GTM teams to drive awareness and revenue.

• Act as a trusted partner for field teams, helping them articulate Mistral’s capabilities and value proposition.

Content & Campaigns

• Drive the creation of engaging content (blog posts, demos, whitepapers, case studies, tutorials, webinars) to educate and inspire our target audience.

• Collaborate with developer relations to refine positioning and messaging for technical audiences.

• Support demand generation with data-driven insights and tailored content for key customer segments.

Market & Competitive Intelligence

• Analyze market trends and competitive dynamics to influence product roadmaps and marketing strategies.

• Identify and execute strategies to reach and engage target customers, accelerating deal cycles and business growth.

Who you are

• You have 7–10 years of experience in product or growth marketing, with a focus on Enterprise or prosumer technology-driven companies.

• You’ve successfully launched apps, achieved product-market fit, and driven adoption for enterprise products or developer audiences.

• Skilled in positioning, messaging, and storytelling for technical products, making complex ideas accessible and compelling.

• Adept at translating technical features into clear, user-centric narratives that address needs, pains, and barriers.

• Deep understanding of end-to-end user journeys, especially in rapidly evolving industries like AI or SaaS.

• Experience with SaaS, self-service evaluation cycles, and strategies to accelerate user adoption.

• Ability to identify and target underserved or emerging user segments with tailored product positioning.

• Knowledge of content platforms, influencer ecosystems, and creator-led strategies to amplify engagement.

• Strong verbal and written communication skills, with experience presenting to diverse audiences.

• Proven ability to simplify technical value for non-technical stakeholders and end-users.

• Self-starter who thrives in fast-paced environments and drives projects independently.

• Collaborative leader with a track record of aligning cross-functional teams (product, GTM, comms, legal, etc.).

• Experience in prosumer tools

• Thought leadership or experience in AI, enterprise software, or developer-focused products in a strong plus.

What We Offer

💰 Competitive cash salary and equity

🥕 Food : Daily lunch vouchers

🥎 Sport : Monthly contribution to a Gym pass subscription

🚴 Transportation : Monthly contribution to a mobility pass

🧑‍⚕ Health : Full health insurance for you and your family

🍼 Parental : Generous parental leave policy

🌎 Visa sponsorship

## Skills

### Required
- Product marketing
- Growth marketing
- Enterprise marketing
- Prosumer marketing
- Positioning and messaging
- Technical storytelling
- User-centric narratives
- End-to-end user journeys
- SaaS marketing
- Self-service evaluation cycles
- Content platforms
- Influencer ecosystems
- Creator-led strategies

### Nice to have
- AI marketing
- Enterprise software marketing
- Developer-focused products
- Thought leadership
- Cross-functional team alignment