# Marketing and Market Research

**Company**: Pfizer
**Location**: Shanghai, Shanghai
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/Patient-Solution-Lead-Metabolism-BU_4967859?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/marketing-and-market-research-4b850523-7e1/

## Description

We are seeking a Marketing and Market Research professional to join our team in Shanghai, China.

**Role Responsibilities:**

- Establish diagnosis platforms to fully align with Internal Medicine strategy to improve diagnosis rate in targeting hospitals.

- Lead implementation and tracking on key diagnosis projects at regional levels.

- Coordinate with customer-facing medical, marketing, and digital colleagues to deliver customer activities and programs ensuring strong external stakeholder and customer engagement.

- Analyze and provide insights for diagnosis to inform local business plans.

- Conduct all activities and make decisions in accordance with Company policies, SOPs, Pfizer Values, and regulatory guidelines.

- Manage patient education and awareness activities by partnering with internal and external stakeholders.

- Organize online and offline patient education meetings.

- Support market research programs, including patient journey and patient insights.

- Liaise with patient advocates and resources to shape better care and patient journey experiences.

- Support patient access and affordability programs to improve patients' access to Pfizer breakthroughs.

- Collaborate with external patient groups and academic associations.

**Qualifications and Requirements:**

- Bachelor's degree required; advanced degree preferred.

- Background in commercial, pharmaceutical, or healthcare industry preferred.

- 5+ years of commercial experience in the healthcare industry.

- Experience in patient advocacy, engagement, and stakeholder relationship management.

- Proven ability to facilitate stakeholder and customer commitments and act on customer insights.

- Demonstrated strong commitment to integrity and compliance.

- Successful track record of navigating complex projects and influencing teams to deliver breakthroughs.

**Benefits:** Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation.

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## Skills

### Required
- stakeholder relationship management
- patient advocacy
- market research
- analysis
- communication

### Nice to have
- advanced degree
- commercial experience in healthcare industry

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/Patient-Solution-Lead-Metabolism-BU_4967859?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)