# Brand Marketing Manager

**Company**: PT. Pantja Artha Niaga (Red Bull Distribution Partner)
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Beverages

**Apply**: https://jobs.redbull.com/id-id/jakarta-brand-consumer-collecting-manager-with-distribution-partner-192936?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4a70516c-d0d

## Description

As a Brand Marketing Manager at Red Bull, you will drive the development and execution of the brand strategy by translating consumer insights into impactful marketing initiatives.

The role involves leading brand planning, advertising strategy, and brand governance to deliver outstanding marketing impact and business growth.

Key responsibilities include:

- Developing strong blue/silver branding and through-the-line communication across all business touchpoints

- Creating and curating engaging 'beyond the ordinary' content that excites and inspires an evolving consumer base

- Identifying and developing great stories and content with products, events, athletes, and social opinion leaders

- Deploying innovative occasions campaign plans and executions in collaboration with student marketeers and on/off premise teams

- Leading the development of Consumer Activation Programs in collaboration with Trade Marketing

- Ensuring strong collaboration and alignment across trade and marketing initiatives to maximize brand impact

- Managing and monitoring the agreed marketing budget to ensure effective and efficient allocation of resources

Requirements:

- Minimum of 5 years of professional experience in marketing/brand

- FMCG brand marketing skills, knowledge, and experience

- Clear understanding of consumer behavior and competitor activities in a brand and FMCG context

- Strong creative mindset with the ability to develop distinctive brand executions

- Ability to generate consumer insights and translate them into successful brand initiatives

- Strong analytical ability and commercial acumen

- Strong interpersonal, negotiation, and presentation skills

- Experience in managing people/teams and budget

- High standard of integrity with a passion for the brand and commitment to Red Bull values

Education:

- Bachelor's degree

- Fluent English

## Skills

### Required
- FMCG brand marketing
- consumer insights
- brand planning
- advertising strategy
- budget management

### Nice to have
- creative mindset
- analytical ability
- interpersonal skills
- presentation skills

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/id-id/jakarta-brand-consumer-collecting-manager-with-distribution-partner-192936?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)