# Admissions and Marketing Manager for Bilingual Doctor of Business Administration (DBA) Program

**Company**: Hong Kong University of Science and Technology (HKUST)
**Location**: Hong Kong
**Experience**: senior
**Job type**: full-time
**Salary**: Competitive salary commensurate with experience and qualifications
**Category**: Marketing
**Industry**: Education

**Apply**: https://hkust.wd102.myworkdayjobs.com/en-US/HKUST/job/Clear-Water-Bay-Campus-Hong-Kong/Senior-Manager---Manager--Admissions-and-Marketing---School-of-Business-and-Management--Bilingual-DBA-Program-_JR100671-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4a3cdb72-c0a

## Description

The HKUST Bilingual Doctor of Business Administration (DBA) Program is designed for senior executives and business leaders who aspire to drive meaningful change in their industries. We are seeking a dynamic and experienced professional to lead the admissions and marketing efforts for this flagship executive doctoral program.

**Key Responsibilities**

- Develop and execute comprehensive admissions strategies to attract high-calibre senior executives and business leaders, primarily from the Chinese mainland and the broader region.

- Manage the full admissions cycle, including candidate outreach, application screening, interview coordination, and admission committee liaison.

- Plan and implement marketing initiatives to enhance program visibility, including digital campaigns, industry events, alumni referrals, and targeted outreach to corporate partners.

- Conduct market research and competitor analysis to refine positioning and recruitment approaches.

- Build and maintain relationships with prospective candidates, alumni, corporate sponsors, and academic partners.

- Organize admissions events, information sessions, and candidate interviews in Hong Kong, the mainland, and other key markets.

- Collaborate with faculty, program directors, and cross-institutional partners to ensure a seamless and professional candidate experience.

- Provide regular reports and data analysis on admissions funnel metrics, conversion rates, and marketing effectiveness.

**Requirements**

- Bachelor's degree required; Master's degree preferred.

- Minimum 7-10 years of relevant experience in admissions, marketing, business development, or program management, preferably within executive education, higher education, or professional services.

- Excellent command of written and spoken English and Chinese (including both Putonghua and Cantonese).

- Demonstrated experience in student recruitment, candidate engagement, or client relationship management.

- Strong understanding of the executive education landscape in China and Asia.

- Outstanding interpersonal and communication skills, with the ability to engage senior-level stakeholders with confidence and discretion.

- Proven ability to work independently, manage multiple priorities, and meet demanding targets.

- Willingness to travel frequently within the mainland and occasionally internationally.

- Flexibility to work outside normal office hours, including weekends, during peak admissions periods.

**Preferred Qualifications**

- Experience with DBA, EMBA, or other executive doctoral programs.

- Familiarity with CRM systems and digital marketing tools.

- Existing network within corporate leadership circles in the mainland.

**What We Offer**

- Competitive salary commensurate with experience and qualifications.

- Opportunity to work with a world-class academic institution and a pioneering bilingual doctoral program.

- Access to a dynamic and international working environment.

- Applicants with less relevant experience may be considered for the position of Manager.

## Skills

### Required
- admissions
- marketing
- business development
- program management
- student recruitment
- client relationship management

### Nice to have
- DBA
- EMBA
- CRM systems
- digital marketing tools

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Source: [Apply at hkust.wd102.myworkdayjobs.com](https://hkust.wd102.myworkdayjobs.com/en-US/HKUST/job/Clear-Water-Bay-Campus-Hong-Kong/Senior-Manager---Manager--Admissions-and-Marketing---School-of-Business-and-Management--Bilingual-DBA-Program-_JR100671-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)