# Marketing Manager, SMB and Mid-Market - EMEA

**Company**: Stripe
**Location**: Dublin
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/stripe/jobs/7634113?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4a383aa0-c62

## Description

Stripe is a financial infrastructure platform for businesses. Millions of companies,from the world's largest enterprises to the most ambitious startups,use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet.

The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base.

We're looking for a strategic, results-oriented marketing leader to drive our marketing engine for SMB and Mid-Market segments across EMEA. This segment represents a massive portion of Europe’s economic fabric and is a critical driver of Stripe's ambitions in the region.

**Responsibilities**

- Define and execute the EMEA marketing strategy for SMB and Mid-Market segments with an emphasis on Ideal Customer Profiles.

- Own key business and revenue metrics throughout the sales funnel, with a strong emphasis on accelerating pipeline through upsell and cross-sell opportunities.

- Collaborate with Partner Marketing to create successful co-selling initiatives that extend our reach within the partner and developer ecosystems.

- Develop and execute comprehensive full-funnel marketing plans, partnering with digital marketing and demand generation teams to secure high-value deals.

- Partner closely with Sales leadership to align account plans, ensure disciplined lead follow-up, and establish trust as a strategic partner.

- Collaborate with EMEA demand generation and product marketing to identify, scope, and produce or localize compelling content and marketing assets.

- Track, measure, and communicate program results, continually optimizing for efficiency and scale while seeking to generate new global best practices.

- Innovate ways to educate a diverse range of personas about the value that Stripe delivers to businesses.

**Requirements**

- 7+ years of relevant B2B marketing experience in the EMEA technology market, including specific experience with demand generation and field marketing.

- Proven track record of defining and executing B2B marketing strategies that successfully funnel metrics, KPIs, and pipeline generation.

- Strong written and verbal communication skills, with the ability to convey complex topics with simplicity to diverse audiences.

- Strategic mindset with strong analytical capabilities and a data-driven approach to decision-making.

- Deep understanding of full-funnel journeys, and marketing technology like Salesforce.

- Experience scaling programs through agency resources and collaborating across key Go To Market stakeholders.

## Skills

### Required
- B2B marketing
- demand generation
- field marketing
- marketing strategy
- pipeline generation
- analytical capabilities
- data-driven decision-making
- full-funnel journeys
- marketing technology
- Salesforce

### Nice to have
- startup mentality
- bias to action
- payments
- financial technology
- ecommerce industries
- partner ecosystems
- FinTech solutions

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/stripe/jobs/7634113?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)