# Senior Performance Marketing Manager

**Company**: Duolingo
**Location**: New York, NY
**Experience**: senior
**Job type**: full-time
**Salary**: $142,800-$193,200 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/duolingo/jobs/8778318002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4965e6a3-f7e

## Description

We’re looking for a Senior Performance Marketing Manager to drive Duolingo’s global user acquisition campaigns across multiple channels.

In this hands-on role, you’ll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams.

**Responsibilities**

- Own day-to-day execution of global performance marketing campaigns, including setting the creative strategy, with a primary focus on mobile user acquisition and growth.

- Strategically run and optimize mobile install campaigns across major platforms, such as Google UAC, Meta, Tiktok, and programmatic partners, focusing on high LTV/CAC, efficient spend, and sustainable global growth.

- Manage and hold accountable Duolingo’s performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution.

- Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics.

- Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact.

- Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities.

- Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals.

**Requirements**

- Experience running large-scale, global mobile acquisition campaigns.

- Strong analytical skills, with expertise in mobile attribution and marketing analytics.

- A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution.

- Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.

- Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels.

- Experience working with and managing agency partners to deliver against performance targets.

**Benefits** Take a peek at how we care for our employees' holistic well-being with our benefits here.

**Salary Range:** $142,800-$193,200 USD

## Skills

### Required
- mobile user acquisition
- performance marketing
- marketing analytics
- mobile attribution
- data analysis

### Nice to have
- incremental measurement methodologies
- geo-lift
- incrementality testing
- media mix modeling
- top subscription-based mobile app experience

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/duolingo/jobs/8778318002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)