# Vice President, Performance Marketing

**Company**: CSC Generation
**Work arrangement**: remote
**Experience**: executive
**Job type**: full-time
**Category**: Marketing
**Industry**: Other

**Apply**: https://jobs.lever.co/cscgeneration-2/5b10f4e4-e96a-413b-8b8e-761fda3b69a4?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_49131c55-696

## Description

CSC Generation is looking for a Vice President of Performance Marketing to own paid media strategy and the paid media P&L across its portfolio of 13 brands. The successful candidate will set multi-year direction, build the team and agency bench to execute against it, and represent performance marketing on CSC Generation's leadership team.

Responsibilities include:

- Owning the performance marketing P&L and multi-year strategy across the brand portfolio

- Setting channel and budget allocation based on incrementality, LTV, and blended CAC targets

- Translating company revenue and margin targets into a multi-year paid media investment plan

- Building repeatable playbooks for launches, promotions, and seasonal peaks

- Tracking competitor activity and market trends

- Building and leading a team of performance marketing leaders and specialists

- Setting operating standards for testing velocity, reporting rigor, and channel expertise

- Holding agency partners accountable to performance benchmarks

- Championing a continuous A/B and multivariate testing culture

- Driving adoption and demonstrated use of AI and automation tools

- Sitting on CSC Generation's marketing leadership team and representing performance marketing

- Partnering with Creative, Merchandising, and eCommerce leadership

- Translating performance data into clear commercial recommendations

Requirements:

- Bachelor's degree in Marketing, Business, or a related field

- 12+ years of experience in performance marketing or paid media

- Proven ownership of a paid media budget spanning multiple channels

- Track record of owning performance marketing across multiple brands or business units

- Strong command of performance marketing economics

- Demonstrated ability to influence and align stakeholders

- Proven experience building and leading teams of leaders

- Strong executive presence and communication skills

- Demonstrated experience using AI and automation tools

- Hands-on fluency with major ad platforms and analytics/reporting tools

Benefits:

- Executive access to C-suite leadership and brand CEOs

- Leadership at scale across 13 brands

- Portfolio-level impact on revenue and margin outcomes

- Competitive benefits packages in the US and Canada

## Skills

### Required
- performance marketing
- paid media
- marketing strategy
- team leadership
- AI and automation tools
- Google Ads
- Meta Ads Manager
- Google Analytics

### Nice to have
- retail or ecommerce experience
- multi-brand or multi-site paid media management

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/cscgeneration-2/5b10f4e4-e96a-413b-8b8e-761fda3b69a4?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)