# Director of Audit Campaign Planning & Activation

**Company**: Thomson Reuters
**Location**: United States of America, Eagan, Minnesota
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $137,200 USD - $254,800 USD
**Category**: Marketing
**Industry**: Finance

**Apply**: https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/United-States-of-America-Eagan-Minnesota/Director--Audit-Campaign-Planning-and-Activation_JREQ204598?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_48e2a495-31c

## Description

Thomson Reuters Tax, Audit and Accounting (TAAP) segment is seeking an experienced Director of Audit Campaign Planning & Activation to lead the planning and execution of integrated marketing campaigns for Thomson Reuters’ Audit product portfolio.

This leader turns product and marketing strategy and positioning into campaigns that drive awareness, capture demand, and convert demand into pipeline, in the mid-market segment. The role owns the campaign calendar from brief through campaign launch and optimization.

**Key Responsibilities**

- Build integrated campaign plans that align with the annual marketing plan and strategic priorities

- Lead execution across demand generation, account-based marketing, digital, events, email, content, and sales enablement

- Partner with product marketing and brand to translate positioning and campaign frameworks into channel-ready messaging and creative briefs

- Own the campaign calendar, dependencies, and cross-team resourcing, and manage timelines across multiple concurrent launches

- Define measurement frameworks, track funnel and pipeline contribution, and use performance insights to refine future campaigns

- Serve as the operational partner to functional marketing teams and product teams, aligning priorities and surfacing trade-offs to leadership

- Establish standardized campaign playbooks, templates, and governance, and help integrate AI-enabled tooling into planning and activation workflows

- Manage external partners, budgets, and deliverables to quality and cost targets

- Lead, coach, and develop campaign managers and specialists, building a high-performing team

**Required Qualifications**

- 15+ years of progressive experience in B2B marketing at the director or senior manager level

- Proven track record building marketing strategies and translating those strategies into an executable, measurable campaign framework

- Analytical mindset with hands-on experience in measurement frameworks, campaign performance analysis, and optimization

- Excellent writer and editor who can produce clear, compelling, brand-aligned content

- Experience in B2B, professional services, or financial services (tax, accounting, audit)

- Ability to balance strategy with execution

- Strong interpersonal and communication skills

**Preferred Qualifications**

- Experience with demand generation, ABM (account-based marketing), customer advocacy programs, or building functions from the ground up

**What's in it For You?**

- Hybrid Work Model: flexible hybrid working environment

- Flexibility & Work-Life Balance: supportive workplace policies

- Career Development and Growth: culture of continuous learning and skill development

- Industry Competitive Benefits: comprehensive benefit plans

- Culture: award-winning reputation for inclusion and belonging, flexibility, work-life balance

- Social Impact: opportunities to make an impact in the community

- Making a Real-World Impact: helping customers pursue justice, truth, and transparency

## Skills

### Required
- B2B marketing
- marketing strategy
- campaign planning
- execution
- demand generation
- account-based marketing
- digital marketing
- email marketing
- content marketing
- sales enablement
- measurement frameworks
- campaign performance analysis
- optimization
- analytical mindset
- editorial skills
- communication skills

### Nice to have
- ABM (account-based marketing)
- customer advocacy programs

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