# Associate Manager Brand and Consumer Insights

**Company**: Bayer
**Location**: Whippany, New Jersey
**Experience**: mid
**Job type**: full-time
**Salary**: $115,520 - $173,280
**Category**: Marketing
**Industry**: Healthcare
**Wikidata**: https://www.wikidata.org/wiki/Q152051

**Apply**: https://talent.bayer.com/careers/job/562949977605328?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_480ce805-8cb

## Description

At Bayer, we're visionaries driven to solve the world's toughest challenges. As an Associate Manager Brand and Consumer Insights, you'll be the voice of the consumer and shopper, ensuring our businesses operate with empathy and a deep understanding of consumer needs.

Key Responsibilities:

- Collaborate across teams to identify key learning opportunities that align with specific business initiatives.

- Develop and execute comprehensive learning plans using agency resources or self-directed research.

- Present actionable insights effectively through compelling presentations, reports, and other mediums.

- Stay ahead of industry trends and best practices in data analysis and insights generation.

Core Competencies:

- Consumer Curiosity: A genuine desire to understand people, behaviors, motivations, and unmet needs.

- Critical Thinking & Problem Solving: Ability to move beyond data collection and interpret what findings actually mean.

- Objective Analysis: Comfort working with data, leveraging creative but valid methods to obtain it, and assessing evidence objectively.

- Storytelling & Communication: Ability to turn complex findings into simple, compelling narratives that drive business impact.

Required Qualifications:

- Bachelor's degree in Business, Psychology, Sociology, or a related field.

- Strong understanding of market research fundamentals.

Preferred Qualifications:

- 3-5 years relevant professional experience in consumer insights, analytics, brand management, or strategy-focused role.

The salary range for this role is $115,520 - $173,280 per year. Additional compensation may include a bonus or commission. Benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

## Skills

### Required
- market research
- data analysis
- consumer insights
- brand management

### Nice to have
- analytics
- strategy

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Source: [Apply at talent.bayer.com](https://talent.bayer.com/careers/job/562949977605328?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)