# UA Manager

**Company**: Aristocrat
**Location**: Barcelona
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Gaming

**Apply**: https://aristocrat.wd3.myworkdayjobs.com/en-US/AristocratExternalCareersSite/job/Barcelona-Spain/UA-Manager_R0020858?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_47b5f824-c1d

## Description

As a UA Manager at Aristocrat, you will play a meaningful role in crafting our marketing strategies and driving user acquisition for our mobile games. This is an outstanding opportunity to work in a dynamic environment where your contributions will have a direct impact on our success.

Design, build, lead, and optimize user acquisition (UA) campaigns for our mobile games.

Manage media buying channels, including Meta, TikTok, Snapchat, Google and DSPs, Brand, and re-targeting channels.

Conduct detailed performance analyses and run A/B tests on creative and targeting strategies.

Collaborate with cross-functional teams within the organization to ensure flawless execution of marketing initiatives.

Stay informed on industry changes and conduct competitive research to find opportunities and challenges.

Develop and analyze critical metrics to measure the success of marketing efforts.

Provide creative copy suggestions and innovative advert ideas to improve campaign performance.

Ensure accurate account housekeeping and ongoing performance monitoring.

Use your expertise in measurement tools such as SKAN and Payback to improve campaign efficiency.

## Skills

### Required
- Excel
- Pivot Tables
- VLOOKUP
- calculated formulas
- measurement tools
- SKAN
- Payback

### Nice to have
- mobile user acquisition
- gaming industry experience

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Source: [Apply at aristocrat.wd3.myworkdayjobs.com](https://aristocrat.wd3.myworkdayjobs.com/en-US/AristocratExternalCareersSite/job/Barcelona-Spain/UA-Manager_R0020858?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)