# Off-Page SEO Specialist **Company**: Firecrawl **Location**: San Francisco, CA (Hybrid) OR Remote (Americas, UTC-3 to UTC-10) **Work arrangement**: remote **Experience**: senior **Job type**: Full time **Salary**: $140,000 - $180,000/year **Category**: Engineering **Industry**: Technology **Apply**: https://jobs.ashbyhq.com/firecrawl/15565a5d-7e35-4f11-97cf-d93cee88f1df?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_47af38be-aa5 ## Description You'll own everything that builds Firecrawl's authority off our own site , backlinks, digital PR, brand mentions, and the newer game of getting cited inside ChatGPT, Perplexity, Claude, and the other LLMs developers now use to discover tools. Traditional off-page SEO and GEO (generative engine optimization) are converging fast, and we want one person who can run both. You'll work closely with Eric, who owns growth strategy, while you own the off-page function end to end: outreach, partnerships, mentions, citations, and the measurement that proves it's working. **Responsibilities** - Own off-page SEO end to end: link building, digital PR, partnerships, guest contributions, and the relationships that produce durable authority over time. - Own GEO: get Firecrawl cited as the answer when developers ask LLMs how to scrape the web, get LLM-ready data, or build agent infrastructure. Track citations, understand what content gets pulled, and ship a strategy that compounds. - Build a backlink acquisition system, not a one-off campaign. Target lists, outreach sequences, response tracking, and the measurement to know what's actually moving DR and referral traffic. - Run digital PR: pitch Firecrawl into the publications, newsletters, podcasts, and roundups developers actually read. - Partner with the content team on linkable assets: original research, benchmarks, technical deep-dives, and the pieces that earn citations on their own. - Monitor brand mentions, unlinked mentions, and competitor citations. Convert what you can. Learn from what you can't. - Report on what's working weekly: domains acquired, citation share inside LLMs, referral traffic, share of voice on target queries. **Requirements** - A real operator in off-page SEO. You've personally built backlinks at scale, run digital PR campaigns, and have the receipts: domains acquired, DR lift, referral traffic that came from your work. Not a generalist who lists off-page as one of ten things they do. - Serious depth in GEO. You've already been doing this , tracking LLM citations, reverse-engineering what content gets pulled into AI Overviews and chat responses, and shipping a strategy that gets a brand cited. If GEO is theoretical to you, this isn't the role. - Experience with technical or developer audiences. You know the difference between a generic SaaS backlink play and what actually works for a developer tool. You understand which publications, newsletters, GitHub-adjacent properties, and dev community sites matter. - Strong outreach instincts. You write pitches that get opened and replied to. You don't blast templates. You know how to build a relationship with an editor, a maintainer, or a newsletter author. - Comfortable working solo. You'll own this function. No agency safety net, no team of outreach specialists under you. You'll do the work, build the systems, and report the results. - Data-literate. You can pull and analyze backlink data in Ahrefs, track citation share across LLMs, and tie off-page work back to signup or activation metrics where possible. **Benefits & Perks** - Salary that makes sense , $140,000–$180,000/year (SF, U.S.-based), based on impact, not tenure - Own a piece , Up to 0.05% equity in what you're helping build - Generous PTO , 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge - Parental leave , 12 weeks fully paid, for moms and dads - Wellness stipend , $100/month for the gym, therapy, massages, or whatever keeps you human - Learning & Development , Expense up to $1,000/year toward anything that helps you grow professionally - Team offsites , A change of scenery, minus the trust falls - Sabbatical , 3 paid months off after 4 years, do something fun and new - Full coverage, no red tape , Medical, dental, and vision (100% for employees, 50% for spouse/kids) , no weird loopholes, just care that works - Life & Disability insurance , Employer-paid short-term disability, long-term disability, and life insurance , coverage for life's curveballs - Supplemental options , Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind - Doctegrity telehealth , Talk to a doctor from your couch - 401(k) plan , Retirement might be a ways off, but future-you will thank you - Pre-tax benefits , Access to FSAs and commuter benefits (US-only) to help your wallet out a bit - Pet insurance , Because fur babies are family too - SF HQ perks , Snacks, drinks, team lunches, intense ping pong, and peak startup energy - E-Bike transportation , A loaner electric bike to get you around the city, on us ## Skills ### Required - SEO - Digital PR - Link building - Partnerships - Guest contributions - Citations - Backlink acquisition - Target lists - Outreach sequences - Response tracking - Ahrefs - LLMs - Chat responses - AI Overviews - Developer tool - GitHub - Dev community sites --- Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/firecrawl/15565a5d-7e35-4f11-97cf-d93cee88f1df?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)