# Associate Director, Planning

**Company**: Brainlabs
**Location**: New York City, NY
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Salary**: $95,000-$150,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/brainlabs/jobs/4874169101?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_4771ea90-b5e

## Description

As an Associate Director, Planning, you will be a data-driven, performance-led media planner responsible for designing and activating cross-channel media plans that drive measurable business outcomes. This role sits at the intersection of data, media, and strategy, balancing short-term goals with long-term brand and demand growth.

In this role, you will:

- Translate client business objectives into outcome-driven, full-funnel media strategies that connect awareness, consideration, and conversion

- Lead the development of comprehensive cross-channel media plans, including audience strategy, campaign-level budgeting, flighting, and investment allocation

- Use performance data to inform planning decisions, diagnose issues, and drive optimization, incorporating historical performance, testing results, and learning agendas into future strategies

- Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources

- Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams

- Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning

- Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process

- Work closely with the data team on measurement and reporting, ensuring a holistic view of performance with clear, actionable insights

- Serve as the day-to-day client lead and trusted advisor on media, performance, and optimization

- Present media strategies, results, and recommendations to senior client stakeholders with clarity and confidence

- Contribute thought leadership on industry trends, media innovation, and evolving best practices

We're looking for someone who has:

- 4+ years of experience in media planning, with deep digital and performance media expertise

- Experience working on performance-driven accounts (e.g., leads, sign-ups, donations, subscriptions), ideally within the Non-Profit sector or on large-scale clients ($30M+ in annual media spend)

- A proven track record of developing and executing full-funnel, cross-channel media strategies that balance efficiency with growth

- Deep understanding of the digital media landscape, including programmatic, social, and search

- Strong experience with media planning and optimization tools (incl. Commspoint, Nielsen Media Impact, Comscore, Ad Intel, etc.)

- Demonstrated expertise in audience strategy and segmentation, including syndicated research tools (MRI, GWI) and first-party data (predictive modeling, lookalike audiences, etc.)

- Experience translating complex datasets into clear insights, implications, and recommendations

- Advanced understanding of media measurement and analytics, including digital and traditional KPIs, marketing mix modeling, and multi-touch attribution

- Strong storytelling, presentation, and client communication skills, with the ability to distill complex plans into clear, compelling narratives

- Proficiency with advanced analytics and data visualization tools

And this is what success looks like in the role:

- You’ll deliver incremental growth for your clients

- You’ll actively develop the careers of those around you

- You will be a positive contributor to our culture

- You will develop processes and systems that enable you to be promoted

## Skills

### Required
- media planning
- digital media
- performance media
- programmatic
- social media
- search engine marketing
- Commspoint
- Nielsen Media Impact
- Comscore
- Ad Intel
- audience strategy
- segmentation
- syndicated research tools
- first-party data
- predictive modeling
- lookalike audiences
- complex dataset analysis
- media measurement
- analytics
- KPIs
- marketing mix modeling
- multi-touch attribution
- storytelling
- presentation
- client communication
- advanced analytics
- data visualization

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/brainlabs/jobs/4874169101?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)