# Communications Manager - Brand & Culture

**Company**: Red Bull India Private Limited
**Location**: Mumbai
**Experience**: senior
**Job type**: full-time
**Category**: Communications
**Industry**: Advertising & Marketing

**Apply**: https://jobs.redbull.com/en/communications-manager-brand-culture-ref35562s?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/communications-manager-brand-and-culture-4764f393-6f3/

## Description

The Communications Manager is responsible for editorial brand communication of Red Bull India's brand, product and culture-based programs and artists through all media that matter in the country with focus on earned social with strong brand and can attribution.

Responsibilities:

- Establish a media network in all relevant fields, specifically brand, culture, mainstream, entertainment and lifestyle media to support national communication targets and business plan goals.

- Plan and develop a target-oriented, well-balanced communication plan that serves local business needs best.

- Produce locally and internationally relevant top-quality still images and media products as per outlet requirements.

- Expand and enable a network of area/playground specialists who work with core and mainstream outlets to create qualitative comms outputs with focus on earned social and engaging AB1 audience.

- Develop playground-specific communications plans that address Music and Dance specifically at an overall high-priority level, and across product, edition and brand led campaigns at an always-on level.

- Distribute customized local content nationally to the appropriate and relevant media outlets in print, web, TV and their respective social media channels.

- Contribute as a content developer and collector for the Red Bull Media House, feeding requested information plus finalized editorially valuable productions into the global Red Bull Content Pool.

- Monitor the quality and quantity of generated results to fine-tune future approaches.

Requirements:

- Studies in journalism, marketing and/or media.

- 6-8 years of relevant experience in editorial communication/PR, with a specific focus on Brand & Culture.

- Strong PR skills including strong writing/storytelling skills and editorial insights.

- Passion, knowledge and experience in Priority Playgrounds of Music and Dance.

- Strong energy drink industry insights, media insights, understanding evolving media trends and identifying relevant story angles and content hooks.

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## Skills

### Required
- journalism
- marketing
- media
- PR
- storytelling
- editorial insights
- Music
- Dance

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/en/communications-manager-brand-culture-ref35562s?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)