# Principal Product Designer, Brand and Experience (Contract, Hands-On) **Company**: OfferUp **Location**: California **Experience**: senior **Job type**: contract **Salary**: $140–$165/hr **Category**: Design **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/offerup/jobs/8180960?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_4658724d-6a7 ## Description OfferUp is evolving from a highly transactional local marketplace into a broader platform connecting people with valuable opportunities around them. We are looking for a senior, hands-on product design leader to help us determine how a more distinctive, locally relevant and brand-informed experience can improve user comprehension, activation, trust and return behavior. **The Role** The Fractional Principal Product Designer will be personally designing and building this work. This is an individual-contributor, hands-on-keyboard role, not a direction-setting or oversight-only position. - Translate OfferUp's brand strategy into practical product-experience principles, and design the frameworks and artifacts that make those principles usable by product and engineering. - Identify the highest-value opportunities to make the product more comprehensible, locally relevant, trustworthy and recognizably OfferUp. - Design a small number of strategically important user experiences in Figma from concept through engineering-ready hand-off. - Develop testable hypotheses connecting design decisions to user and business outcomes, and build the prototypes needed to test them. - Partner closely with UX Design and Consumer Product teams to prototype, validate, ship and measure the work , hands-on for the core design deliverables, not delegating execution. - Build reusable interaction, visual and content patterns , component-level design work , that strengthen the broader product design system. - Assess the design operating model and recommend the appropriate long-term capability, informed by direct hands-on experience building within the current structure. **Expected deliverables** By the end of the engagement, the designer will have produced: - An audit of the current experience and its most important strategic gaps. - A concise set of product-experience principles translating the OfferUp brand into product behavior and design. - Clearly articulated user and business hypotheses for the priority experiences. - Validated prototypes for two strategically significant areas. - At least one experience advanced into a live experiment, phased release or engineering implementation. - Implementation-ready designs and specifications for agreed-upon work. - Reusable product design patterns and recommendations for the product design system. - A measurement readout covering qualitative findings, near-term behavioral results and longer-term measures to continue tracking. **Measures of success** Success will not be evaluated on aesthetic preference alone. Depending on the selected experiences, measures may include: - Faster time to first meaningful value. - Improved comprehension of OfferUp’s value and available use cases. - Increased completion of activation behaviors such as search, save, message, profile setup or listing. - Greater engagement with locally relevant content and categories. - Improved comprehension and use of identity and trust signals. - Improved D7 or D30 qualified return behavior. - Strong qualitative improvements in perceived usefulness, ease, trust, relevance and visual appeal. - Adoption of reusable experience principles and patterns by the existing teams. **Operating approach** The right person will be expected to work as both an originator and collaborator. - Move comfortably from strategy to detailed interface design. - Produce exceptional work personally rather than only directing others. - Explain the user and business reasoning behind design decisions. - Collaborate with quantitatively oriented product partners without reducing every decision to local optimization. - Design, execute, and leverage user research and experimentation to strengthen judgment. - Work within technical constraints while identifying where those constraints should be challenged. - Build alignment across Product, Marketing/Brand, UX, and Engineering. - Raise the quality of the existing team through critique, modeling and practical systems. **Ideal background** We are looking for someone with: - Significant experience designing beloved consumer mobile products at scale. - A portfolio showing both strong interaction design and sophisticated visual judgment. - Demonstrated ability to translate a brand or product strategy into an end-to-end digital experience. - Experience improving discovery, marketplace, commerce, social, community or local products. - Fluency in experimentation, behavioral metrics and qualitative research. - Experience creating or evolving product design systems. - The executive communication skills to influence senior Product and business leaders. - Comfort entering an established product with meaningful legacy behavior, technical constraints and deeply monitored performance metrics. - Experience acting as a Principal Designer, Design Director, Head of Product Design or equivalent hands-on design leader. **Compensation** Compensation is structured as an hourly contract rate to reflect the fractional, non-benefits-eligible nature of this role. This role is not eligible for health benefits, paid time off, retirement contributions, bonus, commission, or equity. - 1099 Independent Contractor: $140–$165/hr - W-2 Contract Employee: $100–$130/hr ## Skills ### Required - Figma - interaction design - visual design - product design systems - experimentation - behavioral metrics - qualitative research --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/offerup/jobs/8180960?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)