# Performance Marketing Lead

**Company**: Duolingo
**Location**: New York, NY
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Salary**: $163,200-$244,800 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/duolingo/jobs/8562780002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_45f7e5d7-fcb

## Description

Our mission at Duolingo is to develop the best education in the world and make it universally available. We're looking for a Performance Marketing Lead to own and drive Duolingo's global user acquisition campaigns across 100+ markets.

In this hands-on role, you'll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams. This is a unique opportunity to do high-impact, executional work on one of the world's most beloved and innovative brands, reaching millions of learners worldwide.

As a Performance Marketing Lead, you will:

- Own day-to-day execution of global performance marketing campaigns, with a primary focus on mobile user acquisition and growth.

- Strategically run and optimize mobile install campaigns across major platforms,such as Google UAC and AppLovin,focusing on high-quality installs, efficient spend, and sustainable global growth.

- Manage and hold accountable Duolingo's performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution.

- Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics.

- Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact.

- Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities.

- Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals.

You have:

- 7+ years of experience running large-scale, global mobile acquisition campaigns.

- Strong analytical skills, with expertise in mobile attribution and marketing analytics.

- A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution.

- Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.

- Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels.

- Experience working with and managing agency partners to deliver against performance targets.

- A strong drive to make an impact, a hands-on approach to experimentation, a low-ego attitude, and a genuine passion for teamwork and collaboration.

Exceptional candidates will have:

- STEM degree.

- Experience in running performance marketing for a top subscription-based mobile app.

- Familiarity with incremental measurement methodologies (e.g., geo-lift, incrementality testing, media mix modeling).

- A passion about Duolingo's mission to make education universally accessible.

## Skills

### Required
- Mobile user acquisition
- Performance marketing
- Data analysis
- Marketing analytics
- Attribution technology
- Google UAC
- AppLovin

### Nice to have
- Incremental measurement methodologies
- Geo-lift
- Incrementality testing
- Media mix modeling

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/duolingo/jobs/8562780002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)