# Software Engineering Director

**Company**: Cricut
**Location**: Shenzhen, Guangdong
**Job type**: full-time
**Category**: Engineering
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Cricut/744000142573714-software-engineering-director?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_44bd1f74-6bf

## Description

We are seeking an accomplished engineering leader with deep expertise in system architecture, software and firmware development to lead our cross-functional team through the full cycle of consumer product innovation.

This role requires someone who can seamlessly bridge technical and leadership domains,driving technical strategy, hands-on development, and cross-team collaboration with both internal teams and partner organizations.

## Responsibilities

- Lead the architecture, design, and full-cycle development of consumer products, overseeing software and firmware teams from concept through production.

- Facilitate and lead technical meetings covering software, firmware, and system architecture with internal engineering teams and external partners.

- Evaluate, prototype, and integrate third-party SDKs into our system architecture (software and firmware stacks); deliver proof-of-concept implementations.

- Work closely onsite with partner engineering teams, acting as the primary technical liaison.

- Lead and mentor a cross-functional team including software and firmware engineers; play a key role in recruiting and building the team from the ground up.

- Collaborate with project managers, product managers, and cross-discipline stakeholders to deliver high-quality products on schedule.

- Develop and review technical documentation, architectural designs, and implementation strategies.

- Drive best practices in cross-platform application development and embedded systems integration.

## Qualifications

### Required Leadership Skills

- Extensive experience building, developing, and leading high-performing engineering teams, including hiring and organizational scaling from scratch.

- Exceptional communication, facilitation, and technical meeting leadership skills in both Mandarin and English (fluency required).

- Demonstrated ability to collaborate effectively with cross-functional internal stakeholders and with external technical partners (including on-site partnerships).

- Strong project management skills with the ability to drive consensus, resolve conflict, and deliver results in a fast-paced environment.

- Proven track record of making architectural decisions and guiding teams through technical trade-offs.

### Required Technical Skills

- Deep expertise in system architecture spanning firmware, embedded systems, and application software.

- Hands-on experience in full-cycle consumer product development.

- Advanced skillset in native and cross-platform applications for iOS, Android, macOS, and Windows.

- Extensive experience working with Bluetooth Classic, Bluetooth Low Energy (BLE), USB, Wi-Fi, multicast, and mDNS networking protocols.

- Practical experience with HTTP API integration.

- Proficiency in multiple programming languages, including C, C++, Swift, and TypeScript.

- Demonstrated expertise with bare-metal (barebones) and RTOS firmware development.

- Ability to rapidly evaluate and integrate external SDKs and technology solutions.

## Additional Qualifications

- Proactive, entrepreneurial mindset with a passion for hands-on technical leadership.

- Strong analytical, critical-thinking, and troubleshooting skills.

- Willingness to travel and work onsite with partner engineering teams as needed.

## Language Requirements

- Fluency in both Mandarin and English is required for this role.

## Skills

### Required
- system architecture
- software development
- firmware development
- leadership
- Mandarin
- English
- C
- C++
- Swift
- TypeScript
- RTOS firmware development
- Bluetooth Classic
- Bluetooth Low Energy (BLE)
- USB
- Wi-Fi
- multicast
- mDNS
- HTTP API integration

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Cricut/744000142573714-software-engineering-director?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)