# Growth Product Marketing Manager

**Company**: OpenAI
**Location**: San Francisco
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full time
**Salary**: $144K - $210K
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q124605186

**Apply**: https://jobs.ashbyhq.com/openai/10c7fcdc-1f07-41e3-8e37-4d930898a648?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_434b78e1-02a

## Description

## Compensation

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The salary range for this role is $144K - $210K per year, with generous equity, performance-related bonuses, and the following benefits:

- Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

- Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

- 401(k) retirement plan with employer match

- Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

- Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

- 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time

- Mental health and wellness support

- Employer-paid basic life and disability coverage

- Annual learning and development stipend to fuel your professional growth

- Daily meals in our offices, and meal delivery credits as eligible

- Relocation support for eligible employees

- Additional taxable fringe benefits, such as charitable donation matching and wellness stipends

## About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

## About the Role

We are hiring a Growth Marketing Manager to turn product-led growth priorities into clear audience strategies, compelling cross-channel messaging, coordinated go-to-market programs, and drive measurable, incremental growth.

You will partner closely with Growth Product, Consumer Product Marketing, Lifecycle, Performance Marketing, Brand, Creative, Research, Data Science, and International Marketing to ensure that full-funnel campaigns and initiatives are supported and connected to Growth capabilities and maximize the performance of these campaigns.

## Responsibilities

- Build the marketing layer across the Growth roadmap: acquisition, access, activation and resurrection, monetization, and the shared Growth Platform.

- Translate product hypotheses into audience insights, positioning, messaging, launch briefs, lifecycle journeys, landing-page narratives, performance creative, and in-product education.

- Maintain an integrated plan that connects the Growth product roadmap to the consumer product marketing calendar across lifecycle, performance, social, creators, partnerships, and brand moments.

- Serve as the subject matter expert across all Growth levers, advising teams across the organization on the most effective ways to integrate Growth into their initiatives.

- Partner with cross-functional teams to design and interrogate the user journey so we can align our external promises with in-product and owned-channel landing, access, onboarding, continuation, and conversion experiences.

- Create audience and market playbooks for new users, high-value, or at-risk cohorts, including where acquisition headroom, access friction, weak Week 1 continuation, churn, or monetization gaps are greatest.

- Turn campaign, lifecycle, research, and product data into clear readouts that improve both marketing execution and future product prioritization.

- Use AI-enabled workflows to increase research, synthesis, briefing, and iteration speed while maintaining judgment, quality, and user trust.

## Requirements

- 5+ years of experience in product marketing, growth marketing, lifecycle marketing, consumer marketing, or a related role;

- Evidence that you can turn customer or market insight into clear positioning, messaging, and practical execution;

- Experience supporting a launch, onboarding journey, lifecycle program, conversion initiative, or growth experiment and learning from the results;

- Comfort working with funnels, cohorts, experiments, and metrics,and knowing when the data does not prove causality;

- Strong cross-functional execution skills and the ability to keep owners, decisions, dependencies, and next steps clear;

- Clear, concise writing and the judgment to adapt one strategic narrative across product surfaces and marketing channels;

- A hands-on operating style: you can structure an ambiguous problem, produce the work, and ask for help at the right moments;

- Curiosity about consumer behavior, empathy for different audiences, and a thoughtful approach to growth, quality, and trust;

## Skills

### Required
- product marketing
- growth marketing
- lifecycle marketing
- consumer marketing
- AI-powered workflows
- data analysis
- cross-functional execution

### Nice to have
- experience with funnels, cohorts, experiments, and metrics
- knowledge of AI systems
- global or subscription experience

---

Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/openai/10c7fcdc-1f07-41e3-8e37-4d930898a648?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)
