# Long-Term Contractor - Consumer Marketing Campaigns Lead

**Company**: Spotify
**Location**: Nairobi
**Work arrangement**: onsite
**Experience**: mid
**Job type**: contract
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.lever.co/spotify/d4479186-6d5f-4c62-837b-474a78c65e3f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_42b42d6e-070

## Description

Spotify's Marketing team is focused on connecting artists and creators with fans in ways that feel authentic, culturally relevant, and impactful. As part of the broader Markets & Subscriber Growth organization, this team helps grow Spotify's presence across emerging and high-growth markets by developing locally resonant campaigns that drive acquisition, engagement, and retention.

In this role, you'll work across East Africa and selected Sub-Saharan African markets, partnering closely with global and regional teams to shape how Spotify shows up for listeners every day.

### Responsibilities

- Lead consumer marketing campaigns across East Africa, while supporting culturally relevant campaigns in additional Sub-Saharan African markets

- Partner with cross-functional teams across marketing, music, partnerships, media, analytics, and creative to bring campaigns to life from strategy through execution

- Use on-platform and off-platform insights to identify audience behaviours, market opportunities, and growth drivers that inform marketing strategy

- Develop clear creative and media briefs in collaboration with internal stakeholders and external agency partners

- Drive acquisition, engagement, and retention initiatives for both Free and Premium audiences

- Identify and activate local partnerships, creators, agencies, and cultural touchpoints that strengthen brand awareness and consumer consideration

- Analyze campaign performance and translate learnings into actionable recommendations for future programs and market strategies

- Adapt global marketing initiatives to ensure they resonate locally across diverse consumer audiences and market contexts

- Support local music and cultural marketing moments in partnership with internal teams and regional collaborators

### Requirements

- A minimum of 4+ years of experience in consumer marketing, brand marketing, or campaign management within East Africa

- Experience working across multiple Sub-Saharan African markets or regional campaigns

- Experienced in brand strategy, consumer insights, digital marketing, media, and/or project management

- Delivered impactful campaigns within digital businesses, FMCG, retail, entertainment, or technology environments

- Know how to translate consumer and cultural insights into effective marketing strategies and campaigns

- Comfortable working with data and performance metrics to evaluate success and optimize marketing effectiveness

- Can manage multiple priorities simultaneously while maintaining strong attention to detail and execution quality

- Collaborative partner who works effectively across teams, agencies, and stakeholders with different perspectives and priorities

- Proactive, solutions-oriented mindset and comfortable operating in fast-moving environments

- Cares deeply about culture, storytelling, and creating experiences that resonate authentically with local audiences

### Where You'll Be

- This role is based in Nairobi, Kenya

- This position is available through a third party as a Long-Term Contractor

## Skills

### Required
- consumer marketing
- brand marketing
- campaign management
- brand strategy
- consumer insights
- digital marketing
- media

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/spotify/d4479186-6d5f-4c62-837b-474a78c65e3f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)