# Senior Creative Strategist, Performance Marketing **Company**: Block **Location**: Bay Area, CA **Experience**: senior **Job type**: full-time **Salary**: Zone A: $163,600-$245,400 USD, Zone B: $152,200-$228,200 USD, Zone C: $144,000-$216,000 USD, Zone D: $135,800-$203,600 USD **Category**: Marketing **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/block/jobs/5427795008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_42672a9e-732 ## Description We are seeking a Senior Creative Strategist to independently lead creative and content strategy for a defined growth portfolio within Demand Generation. You will own initiatives from audience insight and strategic planning through development, launch, experimentation, and optimization across paid and unpaid experiences. Responsibilities: - Own creative and content strategy for an assigned growth portfolio, connecting business objectives, audience needs, product value propositions, and channel behavior across mid- and lower-funnel experiences. - Lead initiatives from strategy through delivery and optimization. - Build audience-specific and audience-agnostic messaging frameworks and hierarchies that establish what we need to communicate and how it should flex across paid and unpaid channels, funnel stages, formats, and corresponding landing pages. - Identify unmet audience needs and opportunities for creative, content, and experience experimentation. - Co-develop quarterly tactical plans with the Creative & Optimization Strategy Lead and channel partners. - Own the testing roadmap for your portfolio, defining hypotheses, isolated variables, success measures, resource needs, and tradeoffs. - Lead net-new creative and content development from insight and concept through launch. - Write strategic briefs, develop messaging and content, provide actionable feedback, and coordinate creative, agency, and technical partners. - Use self-serve tools to produce and iterate directly when appropriate. - Own performance reviews for your initiatives with channel and analytics partners. - Use quantitative and qualitative evidence to understand what performed and why, distinguish creative signals from media delivery and audience effects, and recommend the next action. - Synthesize learnings across experiments and channels, identifying patterns beyond individual test results and using them to inform future messaging, creative, audience, and channel strategies. - Scale winning messages and concepts across paid social, display, native, online video, streaming/CTV, mobile, digital out-of-home, direct mail, and emerging channels. - Extend relevant learnings into unpaid content, website experiences, and other seller touchpoints. - Identify, prioritize, and execute landing page experiments to improve conversion, translating audience insights and creative learnings into tests of messaging, content, and page experiences. - Make updates directly through self-serve tools or work with cross-functional partners to launch tests, evaluate results, and iterate. - Develop and improve self-serve, AI-enabled frameworks, templates, tools, and workflows that increase creative and content quality, testing speed, and scale. - Apply AI across research, ideation, briefing, development, experimentation, and analysis, evaluating output for accuracy, brand alignment, and usefulness. - Connect creative and content decisions to business outcomes. - Prioritize opportunities and resources based on likely impact, effort, and evidence, and communicate recommendations, progress, and results clearly to stakeholders and leadership. - Bring structure to ambiguous, complex initiatives: define the problem, develop a point of view, align stakeholders, resolve dependencies, and drive delivery independently. - Build trusted partnerships across channel marketing, creative, agencies, analytics, CRO, Web, SEO, and other teams. Requirements: - 6+ years of relevant experience across creative strategy, performance marketing, growth marketing, integrated marketing, content strategy, advertising, or a related discipline, with demonstrated ownership of complex programs and measurable business outcomes. - A marketer's mindset with strong creative judgment and business acumen. - Advanced fluency with AI-powered tools and workflows, with a demonstrated ability to use AI as an integral part of creative strategy. - Strong analytical and experimentation skills, with experience forming hypotheses, designing or evaluating creative tests, interpreting performance data, and translating results into clear recommendations for what to test next. - Experience developing messaging strategies, value propositions, creative territories, or messaging hierarchies and translating them across audiences, funnel stages, channels, and formats. - Experience independently leading complex creative or content initiatives from audience insight and strategic planning through launch and iteration, including writing clear briefs, developing messaging, and guiding creative and production partners. - A strong understanding of performance marketing and the relationship between creative, media, content, and the post-click experience. - The ability to synthesize learnings across multiple experiments and channels, identify meaningful patterns, and develop a clear point of view on where the greatest opportunities lie. - Strong cross-functional influence, prioritization, and communication skills. ## Skills ### Required - AI-powered tools - creative strategy - performance marketing - growth marketing - integrated marketing - content strategy - advertising - analytical skills - experimentation skills - messaging strategies - value propositions - creative territories - messaging hierarchies ### Nice to have - Experience in an agency environment - Experience developing unpaid content - SEO-informed website experiences - educational resources - interactive decision tools - conversion rate optimization - landing page experimentation - digital experience optimization - self-serve creative systems - templates - playbooks - AI-enabled workflows - marketing products to small businesses - merchants - B2B audiences --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/block/jobs/5427795008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)