# Lead Social Media Manager

**Company**: GitLab
**Location**: Remote, Canada; Remote, US
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $115,200-$194,400 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/gitlab/jobs/8577767002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_42225399-d64

## Description

GitLab is seeking a detail-oriented Lead Social Media Manager to manage its content calendar, drive employee advocacy programs, and create engaging content specifically for developer audiences.

### What You'll Do

#### Content Calendar Management

- Create, maintain, and execute comprehensive social media content calendars across all platforms.

- Coordinate content scheduling and publishing using Sprout Social.

- Ensure consistent posting cadence and optimal timing for audiences.

- Plan content themes around developer events, product releases, and industry trends.

- Manage content approval workflows and deadlines.

#### Technical-Focused Content Creation

- Develop technical content that resonates with software developers, engineers, and technical decision-makers.

- Create tutorials, code snippets, technical tips, and developer-focused educational content.

- Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats.

- Collaborate with engineering teams to highlight technical innovations and features.

#### Platform Management & Optimization

- Manage daily social media activities across LinkedIn, Twitter/X, Instagram, and YouTube.

- Monitor developer communities and engage in relevant conversations.

- Optimize posting times and content formats based on developer audience behaviour.

#### Analytics & Reporting

- Track and analyse content performance with a focus on developer engagement metrics.

- Prepare weekly and monthly performance reports.

- Identify high-performing content types and optimise future posts.

- Measure employee advocacy program effectiveness.

#### Team Member Advocacy & Executive Social Media Management

- Develop and execute team member advocacy programs to amplify GitLab's brand through employee voices.

- Create ready-to-share content for team members across all levels.

- Manage social media presence for GitLab's executive suite, including content creation and coordination.

- Draft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunities.

- Coordinate executive amplification strategies for key company initiatives.

- Train and support team members on social media best practices and brand guidelines.

### What You'll Bring

#### Experience

- 8+ years of social media marketing experience in a B2B SaaS or Software company.

- Experience creating content for technical or developer audiences.

- Proven experience with social media management tools, specifically Sprout Social.

- Track record of managing content calendars and meeting publishing deadlines.

#### Skills

- Proficiency in Sprout Social for content scheduling, monitoring, and reporting.

- Basic understanding of developer tools, programming concepts, and technical terminology.

- Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite).

- Excellent written communication with the ability to adapt tone for developer audiences.

- Strong organisational and project management skills.

- Attention to detail and ability to manage multiple deadlines.

- Collaborative mindset and experience working with technical teams.

- Self-motivated with the ability to work independently.

### Benefits

- Benefits to support health, finances, and well-being.

- Flexible Paid Time Off.

- Team Member Resource Groups.

- Equity Compensation & Employee Stock Purchase Plan.

- Growth and Development Fund.

- Parental Leave.

## Skills

### Required
- Sprout Social
- social media marketing
- content creation
- project management
- graphic design

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/gitlab/jobs/8577767002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)