# Senior Product Manager, Growth **Company**: Greenlight **Location**: Atlanta **Work arrangement**: remote **Experience**: senior **Job type**: full-time **Salary**: $160,000 - $210,000 **Category**: Product Management **Industry**: Finance **Apply**: https://jobs.lever.co/greenlight/869114ab-b040-4665-84e1-93580ffd9be7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_420ec2fd-52e ## Description Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We are looking for a Senior Product Manager, Growth to own and optimize the registration journey end-to-end: driving incremental registrations, improving conversion across every step of the funnel, and shipping experiments fast enough to compound learning into measurable growth. **Your day-to-day:** - Own the end-to-end registration funnel: from the moment a visitor lands to the moment they become an active Greenlight family. - Identify and eliminate friction at every step: form design, identity verification, plan selection, payment, and onboarding handoffs. - Build and maintain a prioritized experiment backlog informed by funnel analytics, user research, and competitive teardowns. - Target 6+ experiments per month, designing tests that are statistically sound, fast to ship, and easy to learn from. - Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the full funnel, with reg start as a leading indicator. - Tier experiment surfaces by traffic volume prioritizing high-volume flows where you can call wins on statistical significance in reg complete. - Optimize for quality of registrations, not just volume - track downstream signals including engagement and early retention. - Run A/B and multivariate tests across registration screens, pricing displays, plan framing, onboarding steps, and upsell surfaces. - Develop strategic growth initiatives beyond incremental optimization. - Work closely with Marketing to ensure continuity between ad creative and landing/registration experience: reducing intent-to-action drop-off. - Partner with the Upgrades PM to create a coherent journey from acquisition through premium conversion. - Bring customer psychology to your decision-making: understand what motivates parents to start, what creates hesitation, and how to design flows that build confidence at each step. - Write sharp, actionable product requirements that unblock engineering rather than constrain it. - Work in an agile environment with a dedicated pod: maintaining high execution velocity while managing Legal and Compliance review in a regulated industry. - Communicate experiment results, product bets, and roadmap priorities clearly and regularly to senior leadership. - Iterate quickly: use post-launch data to inform the next experiment before the current one is cold. **What you’ll bring to the team:** - 6+ years of product management experience, with a focus on conversion funnel optimization, growth, or registration/onboarding in a consumer-facing product. - A proven experimentation track record - you’ve run high-velocity experiment programs (4+/month) and know how to design, call, and sequence tests for maximum learning. - Deep comfort with funnel analytics: you should be ready to pull your own data, know your way around SQL or BI tools (Mixpanel, Amplitude, Looker), and can distinguish signal from noise. - Strong cross-functional instincts - you’ve navigated complex stakeholder environments including Risk, Legal, Compliance, and Payments, and know how to move fast within constraints. - Executive presence: you communicate up and across clearly, adapt your message to your audience, and don’t wait to be asked for updates. - Ownership mentality - you proactively identify gaps, propose solutions, and follow through. - Urgency and scrappiness: experience in fast-paced, high-growth environments where speed matters and you figure things out yourself. - Customer psychology instincts - you think about why users behave the way they do, not just what they do. **Work perks at Greenlight:** - Medical, dental, vision, and HSA match - Paid life insurance, AD&D, and disability benefits - Traditional 401k with company match - Unlimited PTO - Paid company holidays and pop-up bonus holidays - Professional development stipends - Mental health resources - 1:1 financial planners - Fertility healthcare - 100% paid parental and caregiving leave, plus cleaning service and meals during your leave - Flexible WFH, both remote and in-office opportunities - Fully stocked kitchen, catered lunches, and occasional in-office happy hours - Employee resource groups ## Skills ### Required - product management - conversion funnel optimization - growth - experimentation - funnel analytics - SQL - BI tools ### Nice to have - mobile or app-based registration and onboarding flows - KYC - identity verification - regulated financial product flows - subscription or freemium model - trial-to-paid conversion --- Source: [Apply at jobs.lever.co](https://jobs.lever.co/greenlight/869114ab-b040-4665-84e1-93580ffd9be7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)