# Product Marketing Manager - Figma Weave (Tel Aviv, Israel)

**Company**: Figma
**Location**: Tel Aviv, Israel
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/figma/jobs/6105673004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_41ee3dd3-063

## Description

Figma is growing our team of creatives and builders on a mission to make design accessible to all.

We're looking for a Product Marketing Manager to turn Weavy's innovation into clear, compelling stories that drive activation and growth.

**What you'll do at Figma Weave:**

- Plan and execute launches for new features, models, and workflows

- Own the full top funnel from visit to subscription; track conversion, optimize the user journey, and improve both B2C and B2B funnels

- Build and optimize in-product and email communications

- Maintain Figma Weave's product narrative and ensure consistency across web, app, social, and PR materials

- Create case studies, success stories, and internal enablement docs; support partner and affiliate initiatives

- Partner with growth and product to measure funnel performance, activation rates, and adoption; translate insights into action

**Requirements:**

- 6+ years of relevant experience for PLG-driven products, ideally in creative tech, AI tools, or design platforms

- Experience building and executing GTM plans

- Exceptional storytelling skills

- Hands-on, data-driven mindset

- Collaborative and curious nature

**Nice to have:**

- Familiarity with affiliate, referral, or partner-led growth loops

- Comfort using AI and analytics tools for messaging, data analysis, or workflow automation

## Skills

### Required
- product marketing
- growth strategy
- storytelling
- data analysis
- collaboration

### Nice to have
- affiliate marketing
- AI tools
- analytics tools

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/figma/jobs/6105673004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)