# Senior Business Systems Analyst - Marketing Information Technology

**Company**: Zscaler
**Location**: Santa Clara, California
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $124,000-$155,000 USD
**Category**: IT
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/zscaler/jobs/5267177007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_41ca8052-f3e

## Description

We are seeking a Senior Business Systems Analyst - Marketing Information Technology to bridge marketing strategy and enterprise technology by architecting and scaling AI-enabled solutions. Reporting directly to the Director, Marketing Information Technology in a hybrid capacity (3 days in office) based out of Santa Clara, CA, you will pair deep marketing domain expertise with technical and project management excellence to optimize operations.

Responsibilities:

- Partner directly with the Director, Marketing Information Technology and cross-functional leadership to translate business objectives into scalable technical roadmaps

- Scale AI-enabled workflows across demand generation and Sales Development Representative operations to reduce SLAs, improve conversion rates, and accelerate pipeline velocity

- Design technical specifications to capture, process, and activate key signals across demand generation, customer churn, renewals, and opportunities

- Analyze cross-system data using advanced SQL accelerated by generative AI tools to uncover strategic insights for executive decision-makers

- Manage end-to-end execution of cross-departmental initiatives while tracking user adoption, system ROI, and data compliance standards

Requirements:

- Demonstrated proficiency utilizing AI tools to accelerate BRD generation, user story mapping, and technical business analysis workflows

- 5+ years of experience as a Business Systems Analyst or Technical Product Manager supporting Marketing Information Technology, Sales Development Representative Operations, or Revenue Operations

- Deep expertise in lead management architecture, including leads, contacts, campaigns, campaign members, and funnel progression in Salesforce

- Hands-on ability to troubleshoot, debug, and design integrations across complex CRM, marketing automation, and enterprise data platforms

- Advanced SQL capabilities with proven experience extracting, modeling, and analyzing multi-source datasets across modern cloud data stacks

- Demonstrated track record of leading complex, cross-departmental technology initiatives from discovery through delivery

Nice to Have:

- Experience applying generative AI technologies to enhance demand generation and architecting automated signal-detection engines to identify pipeline opportunities

- Familiarity with enterprise data governance, privacy compliance (GDPR, CCPA), and ethical AI deployment standards across customer-facing systems

- Active certifications in Salesforce (e.g., Salesforce Certified Administrator, Sales Cloud Consultant) or accredited artificial intelligence/machine learning certifications

Benefits:

- Various health plans

- Time off plans for vacation and sick time

- Parental leave options

- Retirement options

- Education reimbursement

- In-office perks, and more!

Salary: $124,000-$155,000 USD per year

## Skills

### Required
- AI tools
- Business Systems Analysis
- Technical Product Management
- Lead Management Architecture
- Salesforce
- SQL
- CRM
- Marketing Automation
- Enterprise Data Platforms

### Nice to have
- Generative AI technologies
- Signal-detection engines
- Enterprise data governance
- Privacy compliance
- Salesforce certifications
- Artificial intelligence/machine learning certifications

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/zscaler/jobs/5267177007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)