# Senior CRM Manager - Advocacy

**Company**: Wise
**Location**: London
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Wise/744000158334049-senior-crm-manager-advocacy?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_416db069-fc6

## Description

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.

As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.

We’re looking for a Senior CRM Manager to join our CRM team and independently lead, own, and drive CRM strategy and implementation across Invite and Pricing, with a focus on driving commercial growth through referrals and price leadership.

The Senior CRM Manager will own how we bring Wise’s price advantage to life through CRM , helping customers understand the value they get from Wise and using that value as a railway to advocacy and referrals.

Alongside this, you’ll own and evolve our Invite CRM strategy, identifying the right customer moments, propositions and incentives to encourage more customers to recommend Wise.

Ultimately, your role is to connect price leadership and referrals: demonstrating Wise’s value in ways that help more customers choose Wise, use Wise and recommend Wise to others.

Responsibilities:

- Develop and independently manage our Invite CRM strategy, including customer lifecycle management, segmentation, incentives and engagement initiatives.

- Own the CRM strategy for Pricing, ensuring customers understand the value they receive from choosing Wise.

- Use price leadership as a railway to referrals, connecting customers’ experience of Wise’s value with advocacy.

- Manage internal technical and non-technical stakeholder communication effectively, influencing and aligning diverse teams.

- Utilise data-driven insights to segment our customers effectively.

- Design and independently manage effective customer lifecycle management strategies to drive long-term engagement and loyalty.

- Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates.

- Manage the customer database health with a focus on retention and engagement.

- Responsible for email calendar management, deliverability and monthly reporting.

- Implement the localisation process for Wise’s international campaigns.

- Maintain and implement a clear A/B testing plan.

Qualifications:

- Senior level experience in a CRM role (5+ years), with strong focus on segmentation, lifecycle management and stakeholder engagement.

- Comfortable working with different departments and senior stakeholders, including C-level executives.

- A true self-starter and impact-driven individual.

- Strong track record of successful cross-channel lifecycle comms.

- End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.

- Customer-first attitude.

- Excellent verbal and written communication skills.

- Technically-savvy with a creative eye.

- Quick learner and problem solver with a strong analytical mindset.

## Skills

### Required
- CRM
- segmentation
- lifecycle management
- stakeholder engagement
- data analysis
- communication

### Nice to have
- HTML
- CSS
- Shopify Liquid
- SQL
- Braze

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Wise/744000158334049-senior-crm-manager-advocacy?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)