# Consumer CRM Specialist

**Company**: Ford
**Location**: Dunton, Essex
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Automotive

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/68354?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_412f7b4c-4a0

## Description

The Customer Relationship Management team at Ford is responsible for direct digital communications to commercial and consumer customers in Europe. As a Consumer CRM Specialist, you will drive the design, acceleration, and implementation of innovative strategic always-on and tactical CRM campaigns and journeys using the global Marketing Cloud ecosystem.

Responsibilities:

- Design and deliver consumer CRM campaigns and programmes with a focus on owner experience and engagement

- Create and manage creative and technical CRM briefs that drive business impact

- Manage, optimise, and develop live and always-on campaigns

- Review content and manage approvals

- Design and optimise lead management flows to ensure high-quality leads are effectively captured and routed

- Support local CRM requirements and queries

- Monitor and measure the impact and effectiveness of CRM

- Provide insights that iteratively improve campaigns

- Develop and optimise processes that support long-term campaign effectiveness and efficiency

- Support the wider cross-functional CRM team in achieving business and marketing objectives

Qualifications:

- Several years of experience in CRM with strong B2C business acumen

- Good understanding of AI, digital marketing, and the CRM regulatory framework

- Interest and understanding of customer data, segmentation, and ability to interpret analytics data to produce actionable insights

- Excellent verbal and written communication skills

- Ability to shape, define, and articulate business and customer opportunities and requirements into clear agency marketing briefs

- Passion for new technology, innovation, and customer experience with a strong customer focus

- Self-motivation and direction with a demonstrated work ethic and ability to perform under pressure to meet deadlines

## Skills

### Required
- CRM
- digital marketing
- AI
- customer data analysis
- segmentation
- analytics

### Nice to have
- Salesforce
- project management
- cross-functional team leadership

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Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/68354?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)