# Web Strategy & Optimization Manager

**Company**: ComplyAdvantage
**Location**: North Carolina
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/complyadvantage/jobs/8863696002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_410fb440-38e

## Description

## Job Overview

We are seeking a Web Strategy and Optimization Manager to lead our web experience as a strategic growth platform. This role owns the strategy and execution of our web estate, focusing on commercial outcomes, customer experience, conversion optimization, content, search, technology, and continuous experimentation.

## Key Responsibilities

### Web Strategy and Development

- Develop and implement a strategy for our web estate tied to commercial outcomes.

- Define the platform's purpose for different audiences and stages.

- Prioritize investments based on cost, return, and opportunity cost.

- Establish an operating rhythm for intake, prioritization, delivery, measurement, and iteration.

### Conversion and Growth

- Own conversion performance from traffic quality to qualified pipeline and revenue contribution.

- Run a continuous experimentation program with live hypotheses and clear success criteria.

- Optimize the full customer journey, including entry points, navigation, and handoffs.

- Collaborate with demand generation on campaign landing experiences and lead quality.

### Content and Search

- Develop a search strategy across SEO, AEO, and GEO.

- Build technical and content foundations for discoverability at scale.

- Work with teams to create web content that ranks, converts, and meets compliance standards.

- Track share of visibility in target categories.

### User Experience and Customer Experience

- Advocate for users within the business, understanding their journeys and pain points.

- Conduct continuous research and feedback loops.

- Improve usability, accessibility, and performance across devices and markets.

- Extend the experience into onboarding, education, and customer engagement.

### Technology and Execution

- Own the web technology stack and roadmap.

- Make build, buy, and partner decisions based on speed, cost, and maintainability.

- Manage agency and contractor relationships.

### Data and Measurement

- Define the measurement framework for the web estate.

- Build instrumentation and attribution in partnership with marketing operations and data.

- Turn analysis into decisions with hypotheses and read-outs.

- Provide regular performance updates to the business.

## Requirements

- Significant experience in a B2B technology, SaaS, or FinTech environment.

- Track record of measurable commercial improvement.

- Expertise in conversion rate optimization and experimentation.

- Strong command of search strategies.

- Fluency with modern web technology and analytics.

- Experience leading across marketing, product, sales, and engineering stakeholders.

## Nice to Have

- Experience with AI-driven answer engines.

- Knowledge of financial crime and compliance industry.

## Benefits

- Equity participation

- Unlimited Time Off Policy

- Annual learning budget

- Home office setup budget

- Parental leave and childcare benefits

- Life Insurance

- Medical, Dental, and Vision contributions

- Flexible Spending Accounts

- 401k Contribution

- Financial Perks (student loan support, PerkSpot discounts, Pet Insurance, Travel assistance)

- Pre-Tax transit benefits

## Skills

### Required
- web strategy
- conversion rate optimization
- experimentation
- search engine optimization (SEO)
- web technology
- analytics
- leadership

### Nice to have
- AI-driven answer engines
- financial crime
- compliance

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/complyadvantage/jobs/8863696002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)