# Principal, Customer Education GTM

**Company**: Snowflake
**Location**: Chicago, Illinois
**Experience**: senior
**Job type**: full-time
**Salary**: $150K - $196.3K
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/snowflake/8d740569-d700-454a-9242-18c5488a7f19?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_40c92d48-1e4

## Description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.

Snowflake's Global Customer Enablement team is looking for a strategic, self-driven GTM leader to own the go-to-market strategy for our customer education portfolio. This is a high-visibility role where you'll define how Snowflake takes education to market , with a particular focus on scaling our On Demand learning channel , and orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive measurable customer activation outcomes.

**Responsibilities**

- Own the end-to-end GTM strategy for Snowflake's education portfolio

- Define positioning, packaging, and channel strategy for On Demand learning

- Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing

- Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning

- Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners

- Own the measurement framework: education → product adoption → consumption → retention

- Serve as the "voice of market" for education , synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions

- Build the business case for scaling the education GTM function over time

**Requirements**

- 8+ years in product marketing, GTM strategy, growth, or demand generation , ideally in education technology, customer education, or SaaS enablement

- Demonstrated ability to build and execute GTM strategy for digital/self-service products

- Strong cross-functional influence skills , you've driven outcomes through teams you don't manage

- Data-driven mindset with experience building measurement frameworks and ROI models

- Experience working with or across partner ecosystems, community programs, or developer relations

- Exceptional written and verbal communication , you'll be authoring strategy docs, presenting to executives, and building field-facing collateral

- Comfort with ambiguity , this is a new function and you'll be defining the playbook from scratch

**Why this role is different**

- You're not joining an established PMM team , you're creating a new GTM function for an education business with massive untapped potential

- Your leverage comes from influence, not headcount , you'll work across six ecosystem partners and the entire field org

- You'll have a direct line to leadership and the mandate to shape how Snowflake's education portfolio grows

## Skills

### Required
- product marketing
- GTM strategy
- growth
- demand generation
- education technology
- customer education
- SaaS enablement
- data analysis
- partner ecosystems
- community programs
- developer relations
- written and verbal communication

### Nice to have
- experience in the data/cloud/AI ecosystem or with Snowflake specifically

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/snowflake/8d740569-d700-454a-9242-18c5488a7f19?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)