# Director, Product & Segment Marketing Manager

**Company**: NetDocuments
**Location**: Lehi, Utah
**Work arrangement**: hybrid
**Experience**: executive
**Job type**: full-time
**Salary**: $220,000 - $245,000 including bonus
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/netdocuments/jobs/5371893008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_40873ce8-7b3

## Description

NetDocuments is seeking a Director, Product & Segment Marketing to lead and scale their product marketing function across all key customer segments.

The ideal candidate brings a blend of product marketing rigor and segment or industry marketing experience, with the ability to develop and motivate a team of product marketers.

Responsibilities:

- Segment Strategy & Go-to-Market: Define and execute differentiated go-to-market strategies for each customer segment.

- Product Messaging & Positioning: Own the creation of value propositions, messaging frameworks, positioning statements, and thought leadership for NetDocuments’ product portfolio.

- Market Research & Segment Intelligence: Understand, monitor, and analyze the overall legal technology market, unique dynamics of each segment, product/market fit of solutions, key buyer personas, and emerging trends.

- Competitive Intelligence: Lead competitive intelligence efforts across all segments.

- Sales Enablement: Support the sales organization by communicating segment-specific value through development of briefing documents, battle cards, training presentations, pitch decks, case studies, sales plays, and other tools.

- Product Launches: Drive launch and go-to-market strategies in close collaboration with product management, sales, content, demand generation, and other teams.

- Marketing Content & Campaigns: Assist the marketing team with segment-relevant messaging in core collateral.

- Analyst & Industry Relations: Work with industry analysts, associations, and influencers to position NetDocuments as the category leader across all customer segments.

- Team Leadership: Guide, mentor, and develop a team of product marketers.

Requirements:

- Marketing experience with Legal Technology

- 7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software

- 3+ years of experience managing or leading marketing teams

- Proven track record of developing and executing go-to-market strategies across multiple customer segments or verticals

- Bachelor’s degree in Marketing, Business Administration, or related field

Preferred:

- Experience working with attorneys, law firms, corporate legal departments, and/or public sector organizations

- Experience marketing AI-powered, data-driven, or cloud platform products

- Understanding of the legal technology landscape

- Experience working with government and public sector markets

- MBA or JD

## Skills

### Required
- product marketing
- segment marketing
- legal technology
- marketing strategy
- team leadership

### Nice to have
- AI-powered products
- data-driven products
- cloud platform products
- MBA
- JD

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/netdocuments/jobs/5371893008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)