# Director, Health Product & Proposition

**Company**: Prudential
**Location**: Hong Kong
**Experience**: executive
**Job type**: full-time
**Category**: Finance
**Industry**: Finance

**Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Hong-Kong-Group-Head-Office/Director--Health-Product---Proposition_26060083?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_407847fc-367

## Description

Prudential’s purpose is to be partners for every life and protectors for every future.

The Director, Health Product & Proposition will enable and uplift Local Business Unit (LBU) capabilities in product and proposition development, supporting markets to deliver high-quality, customer-relevant health solutions.

The role will focus on translating Group strategy and proven product concepts into scalable frameworks and practical guidance, helping LBUs accelerate development cycles and improve outcomes across:

- Target segment identification

- Product design and positioning

- Commercial performance

The role holder will act as a strategic and technical partner to markets, supporting the delivery of priority products and enabling rapid “lift and shift” of successful product propositions across markets.

**Key Responsibilities**

**Product & Proposition Enablement**

- Partner with LBUs on a per-product basis, supporting the development of priority products to ensure strong fit-for-purpose design and customer relevance

- Provide hands-on guidance to markets on:

- Target segment identification and alignment

- Product design, structuring and positioning

- Value proposition clarity and differentiation

- Support markets in refining existing products to better meet intended audience customer segment needs across different market contexts

**Capability Uplift Across Markets**

- Build LBU capability in end-to-end product development and proposition design, improving speed, quality, and consistency

- Develop and embed:

- Product development frameworks

- Playbooks and toolkits

- Best practices across the product lifecycle

- Sales enablement for new products

- Coach and support local teams to strengthen:

- Product thinking

- Customer-centric design

- Commercial discipline

- Active portfolio management

**Scaling & “Lift-and-Shift” of Winning Propositions**

- Identify high-performing product concepts and propositions across markets

- Enable rapid adaptation and scaling of proven products across geographies

- Ensure efficient replication while maintaining relevance to local customer needs

- Shorten time-to-market by leveraging existing successful designs and learnings

**Product & Proposition Strategy Translation**

- Translate Group Health product and proposition strategy into practical guidance and frameworks for LBUs

- Support markets in aligning their product pipelines with Group priorities

- Provide insights and feedback loops from markets to inform continuous refinement of strategy

**Portfolio Performance Support (Advisory)**

- Support LBUs in improving product performance through:

- Performance insights (e.g. growth, loss ratios, customer outcomes)

- Identification of optimisation opportunities

- Act as a thought partner to markets in strengthening product competitiveness

**Qualifications & Experience**

- 12–15+ years in health / insurance product, proposition, or portfolio strategy

- Proven experience in multi-market or group roles

- Strong track record in product innovation, portfolio management, and commercial delivery

- Deep understanding of:

- Health insurance products

- Pricing and underwriting dynamics

- Customer and ecosystem-led propositions

- Strong stakeholder management and influencing skills

## Skills

### Required
- health insurance products
- product innovation
- portfolio management
- commercial delivery
- stakeholder management
- influencing skills

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Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Hong-Kong-Group-Head-Office/Director--Health-Product---Proposition_26060083?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)