# Digital Marketing Specialist

**Company**: Ford
**Location**: Manila
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Automotive

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/68039?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_406ecaa0-146

## Description

This position leads a company's online marketing strategy, driving brand awareness, customer acquisition, and revenue growth through digital channels.

## Responsibilities

### Strategy Development

- Set marketing goals aligned with business objectives, such as leads, sales, and brand awareness.

- Identify target audience and create buyer personas.

- Choose the right mix of digital channels, including SEO, social media, email, and paid ads.

- Plan budgets and allocate resources.

### Search Engine Optimization (SEO)

- Optimize on-page elements, including keywords, meta tags, and site structure.

- Improve off-page elements, such as backlinks and domain authority.

- Conduct technical SEO audits, focusing on site speed, mobile-friendliness, and crawlability.

- Perform keyword research and competitive analysis.

### Social Media Marketing (SMM)

- Manage brand presence across social media platforms.

- Engage with the community and manage reputation.

- Run paid social advertising campaigns.

- Partner with influencers.

### Paid Advertising (PPC/SEM)

- Manage Google Ads, Meta Ads, LinkedIn Ads, and other platforms.

- Optimize budgets.

- Run retargeting and remarketing campaigns.

### Analytics & Data Analysis

- Track key performance indicators (KPIs), such as traffic, conversion rate, and return on ad spend.

- Use tools like Google Analytics, Tableau, and CRM dashboards.

- Report insights to stakeholders.

### Brand Management

- Ensure consistent brand voice and visuals across channels.

- Monitor online reputation and sentiment.

### Website & UX Optimization

- Design and optimize landing pages.

- Ensure mobile responsiveness.

- Improve site navigation and conversion funnels.

## Qualifications

- College graduate with a degree in Marketing or Advertising.

- 6-10 years of experience in digital marketing.

- Strong understanding of brand strategy, storytelling, and positioning.

- Experience managing campaigns across digital and offline channels.

- Knowledge of automotive products and customer journeys.

## Skills

### Required
- digital marketing
- SEO
- social media marketing
- paid advertising
- analytics
- brand management
- website optimization

### Nice to have
- automotive industry knowledge
- customer journey understanding

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Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/68039?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)