JobPosting
title: Digital Marketing Specialist
description: This position leads a company's online marketing strategy, driving brand awareness, customer acquisition, and revenue growth through digital channels. Responsibilities Strategy Development Set marketing goals aligned with business objectives, such as leads, sales, and brand awareness. Identify target audience and create buyer personas. Choose the right mix of digital channels, including SEO, social media, email, and paid ads. Plan budgets and allocate resources. Search Engine Optimization (SEO) Optimize on-page elements, including keywords, meta tags, and site structure. Improve off-page elements, such as backlinks and domain authority. Conduct technical SEO audits, focusing on site speed, mobile-friendliness, and crawlability. Perform keyword research and competitive analysis. Social Media Marketing (SMM) Manage brand presence across social media platforms. Engage with the community and manage reputation. Run paid social advertising campaigns. Partner with influencers. Paid Advertising (PPC/SEM) Manage Google Ads, Meta Ads, LinkedIn Ads, and other platforms. Optimize budgets. Run retargeting and remarketing campaigns. Analytics & Data Analysis Track key performance indicators (KPIs), such as traffic, conversion rate, and return on ad spend. Use tools like Google Analytics, Tableau, and CRM dashboards. Report insights to stakeholders. Brand Management Ensure consistent brand voice and visuals across channels. Monitor online reputation and sentiment. Website & UX Optimization Design and optimize landing pages. Ensure mobile responsiveness. Improve site navigation and conversion funnels. Qualifications College graduate with a degree in Marketing or Advertising. 6-10 years of experience in digital marketing. Strong understanding of brand strategy, storytelling, and positioning. Experience managing campaigns across digital and offline channels. Knowledge of automotive products and customer journeys.
date posted: 2026-08-04T15:47:09.832Z
valid through: 2026-10-03T15:47:09.832Z
direct apply: false
occupational category: Marketing
industry: Automotive
skills: digital marketing
skills: SEO
skills: social media marketing
skills: paid advertising
skills: analytics
skills: brand management
skills: website optimization
skills: automotive industry knowledge
skills: customer journey understanding
hiring organization: Ford
job location: Place
  address: PostalAddress
    address locality: Manila
    address country: PH
employment type: FULL_TIME