# Marketing Analytics Lead, Enterprise Marketing

**Company**: Anthropic
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $255,000-$320,000 USD
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q116758847

**Apply**: https://job-boards.greenhouse.io/anthropic/jobs/5434145008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_40410578-fb6

## Description

As a Marketing Analytics Lead at Anthropic, you will own how we measure marketing. You'll build and run a single measurement framework that shows how marketing activity turns into pipeline, revenue, and product usage. This framework will enable marketers and executives to make informed decisions.

Key responsibilities:

- Own the marketing measurement framework connecting marketing activity to pipeline, revenue, and product usage

- Set the direction for the framework and extend it to new programs

- Define marketing metrics clearly and align cross-functional teams on definitions

- Build and maintain data models for marketing reporting

- Develop dashboards for marketers and executives

- Teach stakeholders how metrics work and drive adoption of the framework

- Partner with finance, sales strategy, and sales development to connect marketing measurement to revenue

- Identify insights and turn analysis into actionable recommendations

- Write analytical SQL on large datasets

- Track framework gaps and data quality issues

- Present findings to marketing leadership and executives

Minimum qualifications:

- Deep experience in marketing analytics, including lead funnels and attribution

- Designed metrics from scratch and ensured they are trusted and useful

- Analytical SQL skills on large datasets

- Experience with data models and dashboards

- Ability to set direction and align teams

- Strong communication and teaching skills

Preferred qualifications:

- Experience with both enterprise sales-led and product-led growth motions

- Familiarity with marketing attribution models

- Experience presenting metrics to executives

- Background in data science, analytics engineering, or marketing operations

- Experience with CRM and marketing automation data

- Familiarity with finance and sales strategy teams' approach to pipeline and forecasting

The annual compensation range for this role is $255,000-$320,000 USD.

## Skills

### Required
- marketing analytics
- SQL
- data modeling
- dashboard development
- communication

### Nice to have
- marketing attribution models
- data science
- analytics engineering
- CRM and marketing automation data

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/anthropic/jobs/5434145008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)