# Head of Demand Generation & Growth Marketing

**Company**: Cresta
**Location**: New York
**Work arrangement**: hybrid
**Experience**: executive
**Job type**: full-time
**Salary**: $280k-$330k
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/cresta/jobs/5303312008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_40216e08-7fa

## Description

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage.

We are seeking a Head of Growth & Demand Generation, reporting to the CMO, to own and accelerate the company’s customer acquisition, conversion, and expansion efforts across digital, product, and automated channels.

**Responsibilities**

- Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and other channels to drive qualified pipeline and revenue

- Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI

- Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience

- Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic

- Create demand generation campaigns that shape the market's thinking about Cresta

- Implement a robust experimentation framework for A/B testing and new channel evaluation

- Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies are aligned to audience segments and pipeline goals

- Manage agency and vendor relationships to ensure alignment and quality

- Build, mentor, and grow a high-performing team

- Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement

**Qualifications**

- Bachelor’s degree in Computer Science, Marketing, Business, or a related field; MBA or advanced degree a plus

- 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role

- Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels

- Experience working with enterprise buyer journeys and ABM motions

- Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau

- Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity

- Collaborative, growth-oriented leader with experience managing internal teams and agencies

**Perks & Benefits**

- Medical, dental, and vision plans that are designed to fit you and your family’s needs

- Flexible vacation time to promote a healthy work-life blend

- Paid parental leave to support you and your family

- Monthly Gym & Phone allowance

- Work-from-home office stipend to help you succeed in a remote environment

- Lunches and dinners included for in-office employees via Grubhub

**Compensation**

- OTE Range: $280k-$330k

## Skills

### Required
- Google Ads
- LinkedIn Ads
- GA4
- HubSpot
- Salesforce
- SEMrush
- Looker
- Tableau
- data analysis
- marketing strategy

### Nice to have
- ABM motions
- enterprise buyer journeys
- campaign expertise across multiple countries or regions

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/cresta/jobs/5303312008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)