# Senior Social Strategy Associate

**Company**: The Wall Street Journal and Barron's Group
**Location**: NYC
**Experience**: senior
**Job type**: full-time
**Salary**: $80,000 - $100,000
**Category**: Other
**Industry**: Media & Entertainment

**Apply**: https://dowjones.wd1.myworkdayjobs.com/en-US/Dow_Jones_Career/job/NYC---1211-Ave-of-the-Americas/Social-Content-Strategist--Senior_Job_Req_54167?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_3feda9df-9a2

## Description

The Trust, the award-winning creative studio of The Wall Street Journal and Barron's Group, is seeking a strategic, analytical, and creative Senior Social Strategy Associate. As a Senior Associate, Paid Social, you will develop social-first strategies to maximize the impact of branded content campaigns while upholding the premium standards of The Wall Street Journal and The Trust.

You will play a critical role in transforming audience insights, platform trends, and performance data into thoughtful social strategies that drive engagement, build audience loyalty, and deliver measurable results. Working closely with strategists, editors, producers, designers, and client-facing teams, you will help shape how content reaches and engages audiences across today's rapidly evolving social platforms.

Responsibilities:

- Develop integrated social media strategies for branded content campaigns across major social platforms.

- Build channel plans, publishing strategies, and campaign playbooks tailored to client objectives and audience behavior.

- Analyze campaign performance, identify trends, and translate data into actionable recommendations for internal teams and clients.

- Partner with editors, producers, designers, and creative teams to optimize messaging, formats, and publishing cadence.

- Stay ahead of platform updates, emerging technologies, and evolving best practices to ensure strategies remain innovative and effective.

- Conduct audience research and competitive analysis to inform campaign planning.

- Present insights and strategic recommendations clearly to cross-functional stakeholders.

- Help establish best practices that elevate The Trust's social storytelling and audience engagement.

Requirements:

- 5+ years of experience in social strategy, audience development, digital marketing, or a related field within a publisher, media company, agency, or brand.

- Deep expertise across major social platforms, including LinkedIn, Instagram, TikTok, YouTube, Facebook, and emerging channels.

- Strong analytical skills with experience interpreting social analytics, audience insights, and campaign performance data.

- Ability to translate data into compelling strategic recommendations and creative opportunities.

- Excellent communication and presentation skills with experience working across multiple stakeholders and priorities.

- Exceptional organizational skills and the ability to manage multiple projects in a fast-paced environment.

- Collaborative mindset with a passion for digital storytelling and audience engagement.

- Strong appreciation for premium journalism and brand standards.

Benefits:

- Comprehensive Healthcare Plans

- Paid Time Off

- Retirement Plans

- Comprehensive Medical, Dental, and Vision Insurance Plans

- Education Benefits

- Paid Maternity and Paternity Leave

- Family Care Benefits

- Commuter Transit Program

- Subscription Discounts

- Employee Referral Program

## Skills

### Required
- social media strategy
- audience development
- digital marketing
- data analysis
- content creation

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