# Senior Manager, Product Marketing & Portfolio - Essential Oils

**Company**: Unknown company
**Location**: Lehi, Utah
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Other

**Apply**: https://youngliving.bamboohr.com/careers/226?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_3ee84afb-4df

## Description

The Senior Manager, Product Marketing and Portfolio leads the positioning and lifecycle management of the company's essential oil product portfolio, contributing to its long-term strategy and ensuring alignment with business objectives and market needs.

Responsibilities:

### Product Strategy & Portfolio Management

- Develop and execute the product portfolio strategy, aligning with corporate goals and market opportunities.

- Conduct market analysis, customer segmentation, and competitive research to identify trends and opportunities.

- Manage product lifecycle, including new product launches, line extensions, discontinuations, and category optimization.

### Go-to-Market & Product Marketing

- Create go-to-market plans, product messaging, and value propositions that differentiate the company’s offerings.

- Lead cross-functional teams for product launches, marketing campaigns, and promotional strategies.

- Develop compelling product positioning and storytelling to enhance consumer engagement and sales effectiveness.

### Collaboration & Leadership

- Collaborate with Product Development, Brand, and Sales teams for successful commercialization of products.

- Work with Digital, Social Media, and Field teams to amplify product messaging and customer adoption.

- Manage and mentor direct reports, fostering professional growth and high performance.

### Performance & Optimization

- Define and track key performance indicators (KPIs) to measure product success and optimize marketing strategies.

- Analyze sales data, customer feedback, and market performance to refine product positioning and marketing efforts.

- Drive innovation and process improvements to enhance product strategy, customer experience, and business impact.

Requirements:

- Strong leadership and strategic thinking with the ability to influence cross-functional teams.

- Expertise in product marketing, brand management, and portfolio strategy within a competitive consumer market.

- Deep understanding of product lifecycle management, market trends, and customer insights.

- Excellent communication and storytelling skills.

- Proven ability to manage multiple projects, deadlines, and priorities.

- Data-driven mindset with strong analytical and problem-solving skills.

- Ability to lead, mentor, and develop high-performing teams.

Education and Experience:

- Bachelor's degree in marketing, business, or related field (or equivalent experience).

- 8+ years of experience in product marketing, product management, or portfolio strategy.

- Working knowledge of essential oils and their applications.

- Experience leading cross-functional teams and managing complex product portfolios.

## Skills

### Required
- product marketing
- brand management
- portfolio strategy
- product lifecycle management
- market analysis
- customer segmentation
- competitive research
- go-to-market planning
- product positioning
- storytelling
- leadership
- strategic thinking
- analytical skills
- problem-solving skills
- team management

### Nice to have
- MLM industry experience
- wellness
- personal care
- consumer goods
- global markets
- EMEA
- APAC regions

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