# Sr Manager, IP Product Manager, China Business Development **Company**: Synopsys **Location**: Shanghai, Shanghai Municipality **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Technology **Ticker**: SNPS **Wikidata**: https://www.wikidata.org/wiki/Q2303478 **Apply**: https://careers.synopsys.com/job/shanghai/sr-manager-ip-product-manager-china-business-development/44408/102209083632?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_3e4c9c12-582 ## Description Synopsys is seeking an IP Product Manager based in Shanghai to drive business development and portfolio strategy across the Mobile, Consumer, and Automotive markets in China. The successful candidate will combine strong customer and ecosystem engagement with a solid technical understanding of semiconductor Interface IP. This role will represent the Synopsys IP portfolio in strategic customer meetings and industry events, orchestrate an integrated China IP strategy, and translate market requirements into actionable inputs for global product and roadmap decisions. The candidate will work closely with sales, application engineering, product management, R&D, marketing, and ecosystem partners to identify and develop strategic business opportunities. ### Responsibilities: - Develop and execute a coordinated IP growth strategy for China across Mobile, Consumer, and Automotive markets. - Identify priority accounts, applications, ecosystem partners, and emerging opportunities. - Represent the Synopsys IP portfolio in executive and technical customer meetings, ecosystem engagements, industry conferences, and selected standards or market events. - Connect customer needs across USB, MIPI, Memory Interfaces, PCI Express, and adjacent Interface IP to create coherent portfolio-level solutions and value propositions. - Capture regional market trends, customer requirements, competitive dynamics, and technology transitions. - Convert these insights into clear recommendations that inform product definitions, investment priorities, and global roadmap decisions. - Build trusted relationships with strategic customers, semiconductor companies, OEMs, ecosystem partners, sales leaders, application engineers, and internal product teams. - Partner with the field organization to shape strategic opportunities, support account plans, qualify business potential, develop differentiated positioning, and progress opportunities toward design wins. - Create and deliver portfolio presentations, customer use cases, sales tools, competitive guidance, and training that enable sales and application engineering teams to position Synopsys IP effectively. - Monitor market, technology, and competitive developments in China and communicate implications, risks, and opportunities to product and business leadership. - Lead through influence across a global matrix organization, aligning regional priorities with product-line strategies and coordinating follow-through on customer commitments and roadmap discussions. ### Requirements: - BS in Electrical Engineering, Computer Engineering, or a related discipline with 10+ years of relevant semiconductor experience; MS preferred. - MBA is a plus. - Experience in product management, technical product marketing, business development, applications engineering, or a related customer-facing semiconductor role. - Technical understanding of semiconductor Interface IP and SoC integration, including several of the following: USB, MIPI, Memory Interfaces, and PCI Express. - Understanding of IP usage, system requirements, and market dynamics in Mobile, Consumer, and Automotive applications. - Demonstrated ability to engage credibly with both business and technical stakeholders at customers and partners. - Experience translating customer and market requirements into product strategy, roadmap recommendations, positioning, or investment priorities. - Proven ability to develop and maintain relationships with sales teams, key customers, ecosystem partners, and cross-functional product organizations. - Strong presentation, public speaking, negotiation, written communication, and executive-level storytelling skills. - Strong organizational and program-management skills, with the ability to manage multiple opportunities and priorities in a global matrix environment. - Fluency in Mandarin and strong professional English communication skills. - Ability and willingness to travel for customer visits and industry events in China and internationally. ### Who You Are: - Strategic and market-oriented, with the curiosity to understand customer business drivers and the technical depth to connect them to the right IP solutions. - Externally focused and relationship-driven, with the confidence to represent a broad technology portfolio. - Collaborative and influential, able to align regional field priorities with global product and engineering teams. - Results-driven, accountable, and comfortable operating in a fast-moving environment with incomplete information. ## Skills ### Required - Electrical Engineering - Computer Engineering - semiconductor Interface IP - SoC integration - USB - MIPI - Memory Interfaces - PCI Express - product management - technical product marketing - business development - applications engineering ### Nice to have - MS in Electrical Engineering - MBA --- Source: [Apply at careers.synopsys.com](https://careers.synopsys.com/job/shanghai/sr-manager-ip-product-manager-china-business-development/44408/102209083632?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)