# Senior Demand Generation Marketing Manager

**Company**: Netlify
**Location**: Remote
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $150,000 - $200,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/netlify/jobs/8861222002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_3e3efbc9-0ba

## Description

As Senior Manager, Demand Generation & Performance Marketing at Netlify, you'll own paid acquisition end to end - strategy, channel selection, budget, and agency relationships. You'll report to the CMO and work closely with Marketing Operations, Data, Lifecycle, and Campaigns to ensure paid-acquired users convert and stick.

Responsibilities:

- Build and own Netlify's paid acquisition strategy across channels like paid search, social, retargeting, and sponsorships.

- Identify areas where paid creates incremental value and design tests to prove channel effectiveness.

- Manage agency relationships, set targets, and decide what to bring in-house.

- Plan, pace, and report on budget and ROI for paid spend.

- Partner with Marketing Operations on attribution and UTM tracking.

- Define target audiences and channel mixes aligned to Netlify's ICP.

- Build a measurement framework for CAC, signup/pipeline contribution, and payback by channel.

- Collaborate with Lifecycle and Campaigns to ensure paid-acquired users flow into the right onboarding journeys.

- Develop a roadmap for a fully staffed paid/performance team.

Requirements:

- 6+ years in demand generation or performance marketing with direct ownership of a paid acquisition budget in a B2B SaaS or product-led growth environment.

- Hands-on experience running paid search, social, and retargeting programs.

- Proven track record of standing up or scaling a paid acquisition program.

- Experience managing external agency relationships and setting performance expectations.

- Working knowledge of attribution and marketing measurement.

- Familiarity with marketing to developers or technical audiences, or with a PLG motion.

Benefits:

- Competitive salary ($150,000 - $200,000 for US-based locations).

- Robust benefits package.

- Participation in Netlify's equity plan.

At Netlify, we're committed to building a diverse team and creating an inclusive environment.

## Skills

### Required
- demand generation
- performance marketing
- paid acquisition
- marketing operations
- attribution
- marketing measurement

### Nice to have
- marketing to developers
- technical audiences
- PLG motion

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/netlify/jobs/8861222002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)