# Senior Director, Culture Marketing

**Company**: Red Bull North America, Inc.
**Location**: Santa Monica, California
**Experience**: senior
**Job type**: full-time
**Salary**: $115,200 - $172,800
**Category**: Marketing

**Apply**: https://jobs.redbull.com/en/director-culture-marketing-ref33851p?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_3d93e5fa-fe5

## Description

We are seeking a Senior Director, Culture Marketing to lead the development of a comprehensive, long-term Culture Marketing strategy aligned with Red Bull's global, national, and regional business and brand objectives.

Responsibilities:

- Lead the development of a comprehensive, long-term Culture Marketing strategy

- Own the regional Culture Marketing portfolio and investment choices

- Serve as the primary thought leader on cultural trends and emerging consumer behavior

- Build and evolve distinctive, ownable Culture platforms

- Define clear objectives and success measures for Culture initiatives

- Set the strategic direction and provide executive oversight for flagship Red Bull-owned events

- Ensure major initiatives are designed from the outset with integrated consumer, product, content, communications, and commercial objectives

- Cultivate and manage high-level relationships with artists, creators, opinion leaders, cultural organizations, and other key stakeholders

- Build, lead, and mentor a high-performing Culture Marketing team

- Lead integrated planning across Brand, Media Network, Communications, Field Marketing, Sports, Partnerships, and Sales

Requirements:

- 10+ years of progressive marketing experience, with significant experience in culture, lifestyle, brand, experiential, entertainment, or related marketing disciplines

- Proven track record of setting strategy and leading large-scale, innovative, multi-market Culture Marketing programs and portfolios

- Deep understanding of traditional and non-traditional brand marketing and how culture, creators, content, events, product, and community intersect to build brand relevance

- Strong knowledge of cultural ecosystems and consumer behavior

- Experience overseeing complex live experiences, event production, and partnerships

- Strong network of relationships across the culture space

- Demonstrated success managing significant budgets and portfolios

- Exceptional people leadership and the ability to influence senior leaders and cross-functional teams

- Bilingual preferred, English/Spanish

Benefits:

- Comprehensive Medical, Dental and Vision Plans

- 401k Match

- Family Leave

- PTO & Paid Holiday Schedule

- Pet, Legal, and Life Insurance

- Tuition Reimbursement

## Skills

### Required
- culture marketing
- brand marketing
- event production
- partnership management
- team leadership
- strategic planning

### Nice to have
- bilingual
- Spanish

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/en/director-culture-marketing-ref33851p?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)