# Digital Marketing Activation and Alliances Lead

**Company**: HP Inc.
**Location**: Tlaquepaque, Jalisco
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Tlaquepaque-Jalisco-Mexico/Digital-Marketing-Activation-and-Alliances-Lead_3167766-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_3cd9818f-350

## Description

Drive digital campaign delivery and operational excellence across commercial initiatives, with strong ownership of alliance-funded programs, alliance IDs, and approval workflows.

The Digital Marketing Activation and Alliances Lead is responsible for executing digital campaign activation and supporting alliance-funded marketing programs across HP's commercial business. This role ensures campaigns are launched accurately, assets are delivered on time, approvals are completed, and operational requirements are met across internal and external stakeholders.

Working closely with Campaign Managers, Media teams, Alliance Marketing, Creative, UX, Finance, and agency partners, the specialist supports campaign setup, alliance compliance, launch readiness, and day-to-day execution activities. This role is ideal for a detail-oriented marketing specialist who enjoys managing multiple projects, coordinating stakeholders, and ensuring campaigns move smoothly from planning to launch.

**Key Responsibilities**

- Manage alliance IDs and approval workflows, including Creative and UX approval.

- Validate funded campaign requirements, MDF/alliance budgets, OpEx alignment, and compliance.

- Coordinate with internal alliances, media, agency/content teams, and finance to resolve blockers quickly.

- Maintain campaign timelines, status documentation, QA checks, and pacing/reporting inputs.

- Build and improve repeatable activation processes for the team.

**Success Measures**

- Campaigns and budget submissions launched on time with no delays.

- Alliance IDs, approvals, compliance, and financial governance completed accurately.

- Efficient delivery of campaign logistics with minimal rework.

- Repeatable process built and adopted by the team.

**Education & Experience**

- Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

- Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.

## Skills

### Required
- Alliance process knowledge
- Organization and Systems literacy
- High attention to details
- Accountability
- Communication
- Multitasking
- Ability to independently accomplish tasks
- Adaptability to business challenges
- Result Orientation

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Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Tlaquepaque-Jalisco-Mexico/Digital-Marketing-Activation-and-Alliances-Lead_3167766-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)