# Digital Adoption & Lifecycle Manager

**Company**: Mixpanel
**Location**: Remote, US
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/mixpanel/jobs/8268370?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_3c5e116c-c4b

## Description

As our Digital Adoption & Lifecycle Manager, you'll own the communications that drive adoption, retention, and expansion across Mixpanel's customer base. You'll design lifecycle programs triggered by real behavior and write the emails and in-product messages that move customers forward.

Responsibilities:

- Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion

- Create programs that serve the full customer base while working hardest for digital-only customers

- Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes

- Write clear, useful customer-facing copy across email, in-product messaging, and other digital channels

- Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy

- Partner with Marketing on the shared email calendar and support product-led adoption initiatives

- Define success metrics for every program and run a regular reporting cadence

- Run experiments on subject lines, timing, sequencing, channel mix, and audience definition

- Work with customer-facing teams to learn what resonates in conversations and translate it into programs

- Pilot agentic approaches to scaled customer success

- Identify gaps in data, tooling, and process and propose solutions

Requirements:

- Experienced in customer lifecycle communications, ideally in a B2B SaaS environment

- Excellent writer who can be concise, specific, and useful to a technical audience

- Hands-on with lifecycle and marketing automation platforms

- Fluent in product analytics and comfortable pulling data to define segments and measure results

- Familiar with customer success platforms and health signals

- Strong at segmentation and data-driven decision making

- Comfortable being measured on business outcomes

- Genuinely collaborative and able to drive projects forward independently

- Actively experimenting with agentic customer success

## Skills

### Required
- customer lifecycle communications
- marketing automation
- product analytics
- segmentation
- data-driven decision making

### Nice to have
- agentic customer success
- AI-powered customer success
- in-product messaging tools

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/mixpanel/jobs/8268370?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)